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Top Networking Questions #7

How do you answer the question - What do you do?


    Do you dread being asked the question - What do you do?.  In this short video Martin Davies of NRG shows you how to answer this question succintly and memorably:


    People seem to dread answering this question which is odd because that is the one question you can guarantee being asked at a networking meeting.  Here is the best answer I have come across over 12 years of running networking events.


    At one of our London Lunches a marketing consultant answered “What do you do?” like this:

    “I help City-based law firms looking to expand their client base win profitable new business”

    The answer has everything:

    • Target Market 
      • Geography        (City) 
      • Business type    (Law Firm)
    • Problem                     (Getting new clients)
    • Value he adds            (Winning profitable new business) 


    All that in 16 words!


    Key Learning Points:

    What do you do should contain the following:


    I help:

    • Target market(include geography and business type)

    • Who have (Problem)

    • (Value you add)


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