Do you want more business referrals?
Confused by what networking is all about?
How and where do you start?
Networking is becoming increasingly important in the development of new business. Research from Harvard University found that in 1977 “word of mouth” was important in 62% of purchasing decisions. That figure is now 92%! Over 40% of people are now self employed in the US and the UK economy is following the same trends.
For many people a networking event is the time to ‘sell, sell, sell’. As a result they wonder why they get cold-shouldered.
If you’re new to networking, you’ll want to know the most effective way to make the most of your opportunity at such events. An example of what can be achieved is revealed in NRG research into business networking:
“I do not do any cold calling - all my business comes from networking and referrals.
Networking is not about selling - it's about building relationships.”
Networking is, in fact, counter-intuitive but is a skill that can be learnt once you know the rules and understand the process.
The most successful networkers don't sell at all! People simply gravitate to them, and pass them business from their circle of business contacts.
How does this work? Well, at NRG we've put together a guide which explains the key secrets of effective business networking and explains how people can really develop their business.
Click on the button below to get The 7 Secrets of Effective Networking and subscribe to our free electronic newsletter which is full of networking hints and tips.