‘Find your voice and inspire others to find theirs.’ – Stephen Covey
Let’s kick off with a well-known philosophical question: if a tree falls in the middle of the woods and no one is around to hear it, does it make a sound?
This question has split the opinions of the world’s greatest thinkers for decades. Think about it in the context of what previous blogs have discussed. Do you only have a voice if someone is listening?
Mark Zuckerberg was quoted as saying ‘Right now with social networks and other tools on the internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.’
Were all these people mute before? No, of course not; but in the wider context, just because you can make a sound doesn’t mean you have a voice. It’s all about confidence and clever communication.
Use your voice and feel heard
I believe that your voice is, for want of a better word, your soul. However you communicate – whether this is speaking, tweeting, blogging – this is simply the medium you use to express your voice. I know there are a lot of arguments about the actual benefit when it comes to social networking but I think Mark (we’re on first name terms now!) is right.
These days, people have more choices when it comes to how they communicate their voice and because of that, they have the confidence to want their voice to be heard. When people share, comment on or even just like what you have written, this shows that you’re not just creating a sound – you are being listened to, you have a voice.
Speaking leads to sales
Social media works, there’s no doubt, but I confess to being a little bit old school. My favourite way to communicate is by speaking. Before I joined Pitch Perfect Club, I worked for a large broadcaster in their internal sales department. I discovered that you can have the best product on the market but if you don’t use your voice to showcase the product then you will never have the sales you deserve.
Building relationships and being personable with your client is the key to a successful business. The clients are buying into you just as much as they are buying into the product you are offering. Back this up with the countless social platforms available for you to share your voice, and you cannot fail.
Your voice is your most important business tool
The reason I left media behind and came to work for Pitch Perfect Club is because I wholly believe in the power of the voice. Your voice and how you share your voice is the most important tool you have when it comes to business. Deon and Emma know that you can use your voice to become the best version of yourself. Once you have embedded that belief, then what you can accomplish in business and in life can be limitless.
Don’t be scared – we’re here to help
Everyone has a right to express their voice and that means being listened to. I know too many people who are so passionate and gifted in their professions but are terrified and get anxious at the thought of trying to express their voice.
Nobody can tell you what your voice is – we can just help you get the most out of it. Make it work for you. Be your best self.
I am proud to work for people who embrace individuals’ voices and help them to share that voice to the best of their ability. Don’t be a lone tree in the woods. Come and see us on 4th December 2014 from 6:30 pm to 9:30 pm and see how you can use your voice to be your best.