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1 why networking doesn't work 2 why do people find networking valuable? 3 how do i get in front of the right people? 4 how do i choose a networking event? 5 how do i get the most out of networking meeting? 6 how do i build my network? 7 how do you answer the question what do you? 8 how do you tell a good stiory? 9 how do you get the most out of networking? 10 how do i build trust within my network? 11 how do i follow up? 12 how do i get the best from 121 meetings? 13 how do i get people to refer me? 14 how do i manage my network? 15 how do i nurture my network? 16 how do i build advocates?
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Business Networking Blog

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Ever Tried Networking But Without Success?

Business Networking Mind Map

 

Have you ever heard someone say, "I tried networking, but it did not work"?

 

You may even have said it yourself!

 

Many people are  advised to try networking when they want to find new business and that may be the root of the problem for someone who says it did not work. They try it with that idea in mind and as a result may be sending out all the wrong signals. Along with the advice to try networking they were probably told it is not about finding business directly. It is about relationships, selling through the room etc, etc. They then attend an event and get invited to pitch either to a group or to everyone who asks, "What do you do?".

 

For someone with no experience of networking this is all very confusing and, unintentionally, they probably sound as if they are trying to sell (however softly) and that puts people off. It is not surprising when their reaction is that the whole thing does not work. 

 

The best thing is to invite people to think about it differently in the first place. At NRG we believe that you need to build a network to be able to deliver what you do, to support you, and to uncover the business opportunities that suit you. If you start with that premise then the way you go about your networking will subtly change and that change will deliver results.

 

So the next time someone asks for some advice on networking please share these tips with them.

 

1. Networking is about making friends in business. Friends help and support each other.

 

2. The right mindset is 'We thinking' and not 'I thinking'. What can we do together?

 

3. Even if you are networking for business you are not selling to people directly. Your pitch need to be around how you can help each others contacts with their problems.

 

4. It is also about support. It can be lonely in business and it is great to have likeminded people to share the ups and downs with.

 

5. Your Network is your biggest asset. Take care to nurture the connections you make and the friendships you have made along the way.

 

6. Manage who is in your Network. You only have the capacity for a finite number of relationships. There are those you interact with all of the time. Some you just need to maintain the relationships and some you are getting to know. There will be people you do not want in your Network too.

 

7. Find where to meet the right people. It is really time efficient to regularly attend groups and events with the peopie in your Network and the ones you are looking to add.

 

8. Have a keep in touch strategy. Once you identify who is in your network then work out how best to regularly keep in touch. You may want to invest in some software to help.

 

9. The real value in your Network comes from buidling trust. This is your investment in Social Capital.

 

10. Become an Advocate for others. Freely connect other people and ideas and you will attract others who will follow your example and do the same for you and others.

 

Let me know how you get on.

 

Dave Clarke

Dave Clarke

 

          

Business Networking Blog > Posted by at 17:40:34, 22 Jan 15
Tags: Business Networking,friends in business,business support
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Why Your Pitch At Networking Events May Be Wrong

PushRecently I attended a networking event and listened to about 20 people pitch their business. The common thread was that they all pitched in exactly the same way as they would if we were prospects. The problem with that is that networking events are not full of your prospects. They are full of people like you. How do you feel when people constantly pitch at you?

 

The people I know who get the most out of networking focus on building a trusted network of contacts. A group of friends in business. People who provide support, advice, a sounding board when needed and introductions to other friends when they need the services of someone like you. They know that doesn't happen overnight. You have to really get to know people first which takes time so you need a strategy to keep in touch. Joining a networking group is one way of ensuring you meet people regularly to build that all important trust.

 

I host a couple of NRG Networking Groups and the most frequent comment I get from guests is how refreshing it is to meet a group of people who are genuinely interested in you rather than just pitching at you. This isn't accidental. It's a combination of attracting people who agree with our view of networking and then providing a facilitating environment to accelerate the trust building process by focusing on interactions that will do just that.

 

The next time you're at a networking event why not say to people that the reason you're there is not to find customers, but to find people who are interested in helping each other grow business in mutually supportive ways.

 

Let me know how you get on.

 

Dave Clarke

Dave Clarke

 


 

If you would like to understand more about how to invest your networking time and get a better return visit the 8 blog series on How To Win More Business Through Networking

          

Business Networking Blog > Posted by Dave Clarke at 16:52:37, 25 Nov 14
Tags: NRG,Business Networking,Trust,friends in business
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Flipping the marketing funnel

Last week I attended a Google for Work event, 'Reimagining fast growth'. Google were presenting research commissioned from Deloitte on how the cloud enables rapid growth in SMBs (small and medium sized businesses). Not surprisingly the research found that the fastest growing small businesses make extensive use of cloud technologies. You can find the research report at this link.

 

In addition to Google and Deloitte were speakers with real life experience of starting and growing businesses. Their stories brought the ideas to life.

 

funnel

 

 

 

 

I really liked the way that Peter Briffett, COO of Yplan, spoke about flipping the marketing funnel. In the past people looked at marketing as a funnel with lots of prospects in at the top with the aim of customers dropping out at the bottom. He said now you have to focus on each customer and deliver something good they are compelled to share.flipped funnel

 

As Peter said, "There is nothing more meaningful than friends talking to friends".

 

It's worth remembering that because it's at the heart of effective business networking.

 

 

Dave Clarke

Dave Clarke

 


 

If you would like to understand more about how to invest your networking time and get a better return visit the 8 blog series on How To Win More Business Through Networking

          

Business Networking Blog > Posted by Dave Clarke at 17:19:17, 29 Sep 14
Tags: Business Networking,Word of Mouth,friends in business
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