Would you like your networking to produce a reliable and predictable return for you efforts?
I meet many business owners and professionals who go out networking to get more business by recommendation or referral. When I ask if they would like more they generally say yes. If I ask them how they go about systematically generating more business the question gets more difficult to answer.
If you want a return you have to invest first. Networking has costs associated, but the biggest investment you make is time. The biggest problem for a lot of people is that they are spending time rather than investing time. If you attend a lot of networking events, but don't follow up and build relationships you are getting to know very little about lots of people. That isn't investing time.
In NRG Business Networks I receive referrals from people that I meet regularly and have built relationships with. In addition to that I also have a number of referral partnerships where we regularly meet to swap referrals with each other. This didn't happen accidentally, it was a result of investing my time and doing the right things with the right people. It's an approach I have used in all of my past and current businesses. I had a clear idea of my target market and worked out who else operated in that market. I then set about investing time and attention in developing relationships with those people through relevant networking groups, one to one interactions and giving help and support. Over time we recommended each other more often and now do this in a structured way.
If you would like to understand more about how to invest your networking time and get a better return visit this link to my 8 blog series on How To Win More Business Through Networking