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1 why networking doesn't work 2 why do people find networking valuable? 3 how do i get in front of the right people? 4 how do i choose a networking event? 5 how do i get the most out of networking meeting? 6 how do i build my network? 7 how do you answer the question what do you? 8 how do you tell a good stiory? 9 how do you get the most out of networking? 10 how do i build trust within my network? 11 how do i follow up? 12 how do i get the best from 121 meetings? 13 how do i get people to refer me? 14 how do i manage my network? 15 how do i nurture my network? 16 how do i build advocates?
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Business Networking Blog

Networking and Business Isolation
I was speaking to someone this morning who sits on one of the Bank of England advisory sub committees. She shared the prediction that 2008 would see many business owners feeling increasingly isolated.

In a business networking survey we conducted last year the feeling of being 'isolated in business' was one of the top three reasons given for joining a Business Network. It's lonely at the top!

Your network provides you with great support in addition to business. Take some time to assess if you have the complete support, resource and advocate networks you need around you. Start now to build your network where you have any holes and continue to nurture those existing relationships. If you only start to make and maintain the right connections when you really need them that may well be too late.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 13:00:00, 04 Jan 08
Tags: Business Networking,How Networking Works,NRG
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Networking or Selling?
A couple of weeks back a contact said to me "I really need to be networking with Companies with more than 250 employees."

We explored this a little more & established that her target market includes companies with more than 250 employees. She is selling into those companies not networking with them. The C level executives of those businesses network with their peers. As an independent professional providing service to those businesses it is important to build a network with other professionals with complimentary products and services in that space. It is those trusted relationships that are the route to market.

If you are looking for business today from the people you meet that is selling. Successful networking builds your business for tomorrow.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 8:43:00, 21 Dec 07
Tags: How Networking Works,Networking for Advocates,NRG,Networking Relationships
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Does your network sell for you?
I was interviewed last night by Richard White of The Accidental Salesman on the theme, "Does your network to sell for you?".

This was done as a live webcast and will be available as a download to members of Richard's Accidental Salesman Club.

We spoke about some of the mistakes that people make when networking and I shared the NRG four stage model of going from first meeting someone to have them become an advocate:
1. Make contact
2. Follow up
3. Build relationship
4. Develop advocacy

Read the full article at this link, "Does your network sell for you?".

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 10:58:00, 05 Dec 07
Tags: Business Networking,Networking for Advocates,NRG
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Morgan PR and the Great Blogging Adventure: NRG giving!
I saw this post today from someone who came to our Reading Group's networking lunch & seminar;

Morgan PR and the Great Blogging Adventure: NRG giving!

It made me feel really good. How often do you leave positive feedback & testimonials?

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 13:53:00, 28 Nov 07
Tags: Business Networking,NRG
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Getting serious about Word of Mouth
A couple of weeks ago I attended a seminar at a PR Company in Reading. The theme was "Grow your own business through effective sales, PR & Marketing". There were some good tips on traditional sales, PR & Marketing. Social Networking, however, was completely absent from the presentation. I asked one of the presenters if they saw it as important. I was left with the impression that Web 2.0 was not something they had embraced.

The same week I saw a presentation from Steve Clayton of Microsoft on "Web 2.0, Social Networking, Blogging & more". He underlined the importance of utilising the technology and getting serious about Word of Mouth Marketing.

As Philip Calvert put it in a recent NRG Business Networking Seminar, "If you're not on Google, Facebook & Myspace you don't exist!"

How are you utilising Social Networking in your Word of Mouth strategy?

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 18:37:00, 16 Nov 07
Tags: Social Networking,Business Networking,Word of Mouth,NRG
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Who else sells to your target market?
I had a couple of conversations this week where I raised this question.

In the first the person trained people interested in starting their own beauty therapy or related business. There are many college courses helping Women start in business developing links with those may be a good start.

In the second the person had a busines that halved the cost of fixed to mobile telephone calls. When I asked who else sold to his market he said everyone. I asked if it might be a good idea to focus particularly on developing relationships with others that sold complementary telecoms related products and services to his target market.

Who else sells to your target customers?

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 11:09:00, 13 Oct 07
Tags: Business Networking,Networking Connections
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Do you have a clear proposition?
Do you ever struggle to understand someone else's proposition. It may well be someone you like and trust, and would love to help.

At a seminar today presented by NRG members, Tim Cumming and Anna Thomas they shared a very simple way of developing your message. It's not designed to be the message you give, but to help you develop the appropriate ones.

You just fill in the blanks:

We help [1.] to [2.] by providing [3.] which are more [4.] than most.

1 = audience
2 = outcome
3 = benefit
4 = differentiation

For example "We help business owners to build a steady pipeline of new business by providing facilitated business networking experiences which are more effective than most"

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 18:14:00, 21 Sep 07
Tags: NRG,Networking Introductions
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Social Networking in Plain English
I found this great video via Thomas Power's Ecademy Profile:



The video is by Lee LeFever of Commoncraft.com.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 8:01:00, 14 Sep 07
Tags: How Networking Works
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Your advocates help build your reputation
I received a message from a contact today.
He had received a response to an email;

"I would be delighted to take up your offer of a meeting. Someone I met last night was singing your praises and that has spurred me into action!"

Who is talking positively about you when you are not there?

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 16:48:00, 07 Sep 07
Tags: Business Networking,Networking for Advocates,NRG
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Do you network to find advocates or customers?
During the seminar before an NRG Business Networking Lunch today we were discussing different approaches to networking. I explained that networking to build trusted relationships and develop advocates was far more productive than networking for customers.

One member shared his experience to support that view. When he first started networking he was looking for customers directly. He had some limited success. When he changed his approach to helping others and building relationships first his results increased dramatically.

He also won more customers from his networking contacts!

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 18:49:00, 14 Aug 07
Tags: Business Networking,How Networking Works,Networking Relationships,Networking Objectives
86566 Views 0 Comments

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