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1 why networking doesn't work 2 why do people find networking valuable? 3 how do i get in front of the right people? 4 how do i choose a networking event? 5 how do i get the most out of networking meeting? 6 how do i build my network? 7 how do you answer the question what do you? 8 how do you tell a good stiory? 9 how do you get the most out of networking? 10 how do i build trust within my network? 11 how do i follow up? 12 how do i get the best from 121 meetings? 13 how do i get people to refer me? 14 how do i manage my network? 15 how do i nurture my network? 16 how do i build advocates?
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Business Networking Blog

Who is really in the room?
I was in a training session yesterday with a new franchisee. Part of the session was about a seminar that we run on effective business networking and the questions that crop up from attendees. A colleague, Kim, related a story from a seminar in Gloucestershire.

One of the attendees at the end said, "That's all very well, but I need to talk at Director level in Financial Services Companies. Nobody here will be able to help"

Kim challenged him to name a Company and ask who had contacts. He named the largest insurance company in Cheltenham. 30 out of the 40 people there knew Directors either personally or professionally!

It was down to him then to connect with people and form relationships that would lead to an introduction.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 11:06:00, 17 Jul 07
Tags: Business Networking,How Networking Works,NRG
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How to make an impact in 60 seconds
Someone asked me today for any tips on making an impact during a 60 second introduction at a networking event. I hear a lot of 60 second (or more!) presentations and so I thought about the most effective ones I had heard.

They are the ones where the person is clear and enthusiastic about who they are, the problems they solve, their target market, and what they are looking for. Spoken in language that we can all understand, and they are being themselves, genuine and authentic.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 19:04:00, 11 Jul 07
Tags: Networking Introductions
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When creating a good impression pays dividends!
I was at a lunchtime networking meeting the other day and my neighbour, Richard, told me a great story. He has a successful web design business and was bidding recently for a medium sized company's redesign. It was a competitive bid and he was one of a number showing their wares. He was not hopeful, especially as the Managing Director was reputedly a 'toughy' and feared by his employess. The presentation was going to be difficult.

The Managing Director walked into the room, espied Richard and exclaimed "I know you!" It happened that some 18 months earlier Richard had presented for 5 minutes to a local IoD networking meeting. The Managing Director was also a member of the IoD and had seen Richard present. They didn't meet but the Managing Director had a good memory.

Richard was welcomed as a member of the same club, breezed through the presentation and, guess what, he got the business.

The moral of the story is not to join the IoD (unless you want to), rather it is to take the opporunity to 'put yourself about' whenver you can. You never know when a future client may be listening!

Martin Davies
NRG Business Networks
Business Networking Blog > Posted by Dave Clarke at 16:23:00, 09 Jul 07
Tags: Business Networking,How Networking Works,Managing reputation
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How not to network
I was at an event last week and engaged in conversation with someone I had just met. A third person came over, interrupted our conversation and thrust literature in both our hands! Then he moved on to distribute more amongst the other attendees.

Where do you think the rather expensively produced leaflet ended up?

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 22:54:00, 04 Jul 07
Tags: How Networking Works
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Do you connect or just collect?
When you meet someone networking do you really take the time to engage in conversation? To really listen to what they tell you about themselves and what they do. Do you ask questions that reveal more than just business stuff? The kind that really bring the other person to life. That's the way to start a mutually beneficial business relationship.

I meet people who just collect a business card and move on. Sometimes they just give their card!

Make sure you take the time to connect and not just collect.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 22:42:00, 04 Jul 07
Tags: How Networking Works,Networking Connections,NRG
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How long does it take to get value from networking?
In a previous blog about follow up I mentioned that I had been interviewed. Three videos from that interview are now online at the record of the event created by Andrew Wilcox and his Cabre Team.

In this video I was asked about creating a network of value and how long it takes;


Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 10:55:00, 30 Jun 07
Tags: How Networking Works,NRG
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What first impression do you create?
I attended a seminar last week delivered by personal branding and image expert, Tessa Hood, of Changing Gear. If you create a bad first impression you may never get the chance to put it right so when you go networking dress and conduct yourself in a manner that is consistent with the service you provide. We're sometimes asked by people how they should dress for our events. We ask how they would dress if they were meeting a potential new client for the first time.

She asked if our perceptions about our personal brands matched other peoples. If you're not sure then get some feedback from your trusted contacts.

I found a great quote from Tom Peters on the subject. He said;

"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 23:37:00, 26 Jun 07
Tags: NRG,Managing reputation
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Follow up
I attended the launch of Business Scene at Twickenham tonight and was interviewed about my support. It's a great example of bringing different networks together. Networking is a key business development activity and networks set a great example by collaborating with and supporting each other.

Before the interview I was asked if there was one question I would like asked. I said to ask "What's the most important thing to do after the event?".

My answer was to make the time to follow up. If you regularly follow up you will be different to most of the people that regularly spend time networking. Make sure you invest your time and meet up with the people you really connect with and start building a mutually beneficial business relationship.

That is unless you only go networking to meet people once or because you collect business cards!

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 23:21:00, 26 Jun 07
Tags: Networking Connections,NRG,Networking Follow Up
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Word of mouth marketing strategy
I met someone last night with a translation business. During the conversation I asked, "How do you get your business?"

She replied "we get 50% from the internet." I asked about strategy and she explained in some detail and said that they used professional help.

I asked about the other half and she said it was word of mouth. I asked about the strategy for that and she didn't have one, so half of their new business was 'accidental'.

What's your word of mouth strategy?

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 12:37:00, 22 Jun 07
Tags: NRG,Networking Objectives
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Make your communications curt
At a seminar on Friday strategic communications expert Peter Brill of Net-mentor.com advised us to be CURT in our communications for them to be effective. You'll be glad to know he wasn't advising us to be rude!

Curt is for Clarity, Understanding, Relevant and Timely. Next time you have to present at a networking event ask yourself some questions;

Do I have a clear message?
Am I communicating in a way that the audience will understand?
How relevant is what I am saying to the audience?
Are there any external factors I can use to make my delivery more timely?

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 20:39:00, 19 Jun 07
Tags: NRG,Networking Introductions
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