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1 why networking doesn't work 2 why do people find networking valuable? 3 how do i get in front of the right people? 4 how do i choose a networking event? 5 how do i get the most out of networking meeting? 6 how do i build my network? 7 how do you answer the question what do you? 8 how do you tell a good stiory? 9 how do you get the most out of networking? 10 how do i build trust within my network? 11 how do i follow up? 12 how do i get the best from 121 meetings? 13 how do i get people to refer me? 14 how do i manage my network? 15 how do i nurture my network? 16 how do i build advocates?
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Business Networking Blog

How not to network
I was at an event last week and engaged in conversation with someone I had just met. A third person came over, interrupted our conversation and thrust literature in both our hands! Then he moved on to distribute more amongst the other attendees.

Where do you think the rather expensively produced leaflet ended up?

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 22:54:00, 04 Jul 07
Tags: How Networking Works
84719 Views 0 Comments

Do you connect or just collect?
When you meet someone networking do you really take the time to engage in conversation? To really listen to what they tell you about themselves and what they do. Do you ask questions that reveal more than just business stuff? The kind that really bring the other person to life. That's the way to start a mutually beneficial business relationship.

I meet people who just collect a business card and move on. Sometimes they just give their card!

Make sure you take the time to connect and not just collect.

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Business Networking Blog > Posted by Dave Clarke at 22:42:00, 04 Jul 07
Tags: How Networking Works,Networking Connections,NRG
69028 Views 0 Comments

How long does it take to get value from networking?
In a previous blog about follow up I mentioned that I had been interviewed. Three videos from that interview are now online at the record of the event created by Andrew Wilcox and his Cabre Team.

In this video I was asked about creating a network of value and how long it takes;

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 10:55:00, 30 Jun 07
Tags: How Networking Works,NRG
92317 Views 0 Comments

What first impression do you create?
I attended a seminar last week delivered by personal branding and image expert, Tessa Hood, of Changing Gear. If you create a bad first impression you may never get the chance to put it right so when you go networking dress and conduct yourself in a manner that is consistent with the service you provide. We're sometimes asked by people how they should dress for our events. We ask how they would dress if they were meeting a potential new client for the first time.

She asked if our perceptions about our personal brands matched other peoples. If you're not sure then get some feedback from your trusted contacts.

I found a great quote from Tom Peters on the subject. He said;

"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 23:37:00, 26 Jun 07
Tags: NRG,Managing reputation
55696 Views 0 Comments

Follow up
I attended the launch of Business Scene at Twickenham tonight and was interviewed about my support. It's a great example of bringing different networks together. Networking is a key business development activity and networks set a great example by collaborating with and supporting each other.

Before the interview I was asked if there was one question I would like asked. I said to ask "What's the most important thing to do after the event?".

My answer was to make the time to follow up. If you regularly follow up you will be different to most of the people that regularly spend time networking. Make sure you invest your time and meet up with the people you really connect with and start building a mutually beneficial business relationship.

That is unless you only go networking to meet people once or because you collect business cards!

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 23:21:00, 26 Jun 07
Tags: Networking Connections,NRG,Networking Follow Up
56319 Views 0 Comments

Word of mouth marketing strategy
I met someone last night with a translation business. During the conversation I asked, "How do you get your business?"

She replied "we get 50% from the internet." I asked about strategy and she explained in some detail and said that they used professional help.

I asked about the other half and she said it was word of mouth. I asked about the strategy for that and she didn't have one, so half of their new business was 'accidental'.

What's your word of mouth strategy?

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 12:37:00, 22 Jun 07
Tags: NRG,Networking Objectives
76218 Views 0 Comments

Make your communications curt
At a seminar on Friday strategic communications expert Peter Brill of Net-mentor.com advised us to be CURT in our communications for them to be effective. You'll be glad to know he wasn't advising us to be rude!

Curt is for Clarity, Understanding, Relevant and Timely. Next time you have to present at a networking event ask yourself some questions;

Do I have a clear message?
Am I communicating in a way that the audience will understand?
How relevant is what I am saying to the audience?
Are there any external factors I can use to make my delivery more timely?

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 20:39:00, 19 Jun 07
Tags: NRG,Networking Introductions
73280 Views 0 Comments

The power of third party endorsements
I was at a networking lunch today where, as part of the format, we introduce ourselves and our businesses to the others around the table. Before it got to my turn one of the other attendee's said totally unprompted, "I don't want to tell you about my business. I want to share how my business has been helped by Dave's."

The message delivered was much more powerful and had a much greater impact than anything I could have said. What a great example of networking advocacy.

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 17:41:00, 15 Jun 07
Tags: Networking for Advocates,NRG
70370 Views 0 Comments

Finding connectors
I was speaking with someone today that I had recently connected with on Facebook, an online social networking site. She said that since we connected lots of other people that she knew had found her & got in touch. Social networking sites are great for connecting and then building your visibility and reputation, an essential part of networking. They are also a great way of finding the connectors in your area. Those people with a large network that can connect you quickly to someone.

I regularly use, enjoy and recommend social networking sites like Facebook, Ecademy, Linkedin and Xing.

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 18:16:00, 12 Jun 07
Tags: Business Networking,How Networking Works,Networking Connections,NRG
79310 Views 0 Comments

Networking groups save time
I network for advocates, those people that will recommend me unreservedly. I find that building trusted relationships and becoming an advocate for others first is the best way of doing this. I look for networking groups where the members have a similar outlook.

A couple of months ago I had the opportunity of hosting a meeting for a group I belong to. I decided to give people an exercise in becoming an advocate quickly. Before that I shared some numbers about my experiences in building relationships within the group;
  • Total group members 320
  • Members I had met 179
  • 121s with members 129
  • Furthering relationship 84
  • People I advocate 26
Someone then asked how many advocates I had in the room. It was more than 26!

I have subsequently calculated that to achieve this result without belonging to the group I would have had to have attended at least 12 times as many 'open' networking meetings. That would almost certainly have taken me an extra 3 years.

If you're not sure about joining a group then maybe you need to do some sums of your own.

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 19:39:00, 07 Jun 07
Tags: How Networking Works,Networking for Advocates,NRG
56290 Views 0 Comments


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