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1 why networking doesn't work 2 why do people find networking valuable? 3 how do i get in front of the right people? 4 how do i choose a networking event? 5 how do i get the most out of networking meeting? 6 how do i build my network? 7 how do you answer the question what do you? 8 how do you tell a good stiory? 9 how do you get the most out of networking? 10 how do i build trust within my network? 11 how do i follow up? 12 how do i get the best from 121 meetings? 13 how do i get people to refer me? 14 how do i manage my network? 15 how do i nurture my network? 16 how do i build advocates?
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"Whenever I am talking to accountants about Networking I always encourage them to try NRG-Networks. NRG groups are ideal both for accountants who don't like networking and for those who want to network with more established and professional businesses"

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Business Networking Blog

The little things that make the difference

Little ThingsIn a recent blog post the Internet Psychologist, Graham Jones, explained why many New Year resolutions have no chance of success. Goal setting only works for a minority of people and even they may set themselves up to fail. You can read Graham's full post here.

 

I have heard many people express a desire to get better results through networking. Many of their resolutions are about achieving this by doing something different rather than by doing it differently. There is a subtle difference which I will explain.

 

Their 'doing something different 'often involves attending more networking meetings, fewer networking meetings or different ones. This comes from thinking that simply attending meetings will bring results. It will not!

 

Results come from the relationships you build and whilst being at the same meeting is an important part of the process it is not enough. It is the little things outside of the group meetings that make the difference. The 121s before or after, the phone calls between times, sharing stuff with them via email or social media, introducing them to other contacts, sharing a beer, sharing a coffee and all the other social interactions that go into any relationship.

 

Doing something differently means you may need to think of networking in a different way. Think of it as a process or system for building business relationships and not as an event based activity. Then you need to schedule time for the little things alongside the big stuff. Put small blocks of time in your diary for these activities.

 

Good Networking!

Dave Clarke

Dave Clarke

      

Business Networking Blog > Posted by Dave Clarke at 13:11:37, 05 Jan 12
Tags: How Networking Works,Networking for Advocates,new year resolutions,Networking Relationships
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Happy New Year And A Tip For Your Resolutions

 

As you get ready for 2012 you may be thinking about some New Year resolutions. If you do share them with people you may want to heed the advice of Derek Sivers in this short TED Talk. Rather than sharing the goals you may be better off sharing the actions that you need to take to achieve your goals.

 

Enjoy the New Year celebrations and have a great 2012.

 

Happy New Year!

Dave Clarke

Dave Clarke

     

Business Networking Blog > Posted by Dave Clarke at 15:48:23, 30 Dec 11
Tags: Happy New Year
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Happy Christmas

Happy Christmas

Follow link for your Christmas Ecard via Shelter.

 

Good Networking!

Dave Clarke

Dave Clarke

  

Business Networking Blog > Posted by Dave Clarke at 15:14:38, 23 Dec 11
Tags: Happy Christmas
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How Small Groups of Friends Are Key to Influence

GroupedThis week I have enjoyed listening to the audio version of the new book from Facebook researcher, Paul Adams. Entitled 'Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web' the book explains how influence really works in Social Networks. It does this in a simple and effective way and as this review from Brilliant Noise explains the book also "... adds a great deal of depth, effectively collating and structuring a mass of academic research on social media, networks and influence more broadly."

 

This explanation of how influence really works backed up with solid evidence is essential for understanding 'Word of Mouth' and therefore how you win business through networking. I have written before in 'The Networking Numbers Myth' about some of the ideas covered by this book in explaining how networking really works in business.

 

People often think business networking is about constantly meeting as many new people as possible. Influence is not built in this way. Influence, advocacy and positive word of mouth are built by investing time in building relationships and making the right friends in business. It is these small groups of friends that get you access to the people you want to do business with.

 

Good Networking!

Dave Clarke

Dave Clarke

    

Business Networking Blog > Posted by Dave Clarke at 19:34:24, 15 Dec 11
Tags: Word of Mouth,Social Networking,Business Networking
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Is it really quality or quantity in networking?

Trust in NetworkingI have been involved in a number of discusssions about quality versus quantity in business networking. For many of the people in these discussions this was not the real issue at all. The real issue was that they had not identified how you go about building a business through networking. They were focused on the activity of connecting with people either offline or online with the expectation that somehow business would result.

 

I met someone last week who said "I've been doing this networking for a year now, but got nothing out of it." The main problem was that it was a year of attending events and making connnections without investing any time in building relationships.

 

The 'killer app' in building word of mouth through business networking is trust. If you want someone to recommend you in business they need to trust you. You need to invest time in building a relationship for that to happen. You also need to be doing stuff for other people rather than expecting people to just look out for you. Once you have built your trusted network you have a group of people who are collaborating with each other for the benefit of each others business.

 

In this short podcast I spoke about some of the confusion around the subject of quantity or quality in networking.

 

If you have a spare 3 minutes then listen here:

 

Good Networking!

Dave Clarke

Dave Clarke

      

Business Networking Blog > Posted by Dave Clarke at 16:50:08, 06 Dec 11
Tags: quantity,Trust,quality,Social Networking,Business Networking
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The business networking catch 22

Catch 22The phrase, Catch 22, is often used to describe situations where the outcome appears impossible to reach at first sight.It comes from the title of the novel of the same name.

 

We did some research into building trusted relationships through business networking a few years ago. One of the key building blocks in such a relationship is that a person may well need to experience what you do before recommending you. That can be difficult outside of a traditional supplier/client relationship. Hence the Networking Catch 22:

 

How do you get recommended to a trusted contact from someone you have not done business with?

 

In this short podcast I talk about a couple of ideas for sharing your expertise and building the trust needed for someone to recommend you.

 

Invest 3 minutes in listening Now:

 

Good Networking!

Dave Clarke

Dave Clarke

      

Business Networking Blog > Posted by Dave Clarke at 14:24:24, 23 Nov 11
Tags: Short blog and podcast with some simple ideas about how to share your expertise and build the trust needed for someone to recommend you.
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How To Get More From Your Networking

Return on RelationshipsIn my last blog I wrote that there was one question I get asked more than any other.

 

"How can I get more from my networking?"

 

Some people go further and complain that they spend vast amounts of time networking without any return on the activity.

 

The main problem is often that they are just spending time on the activity itself. They are not really investing in the relationships where the real benefits of networking are to be found. In this short podcast I share some simple ideas about how to motivate others to help you get a return on your networking investment.

 

Invest 3 minutes in listening here:

 

Good Networking!

Dave Clarke

Dave Clarke

      

Business Networking Blog > Posted by Dave Clarke at 15:00:21, 15 Nov 11
Tags: Networking for Advocates,networking with NRG
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How you give determines what you get in networking

advocateThere is one question about Business Networking that I am asked more than any other.

 

It is "How can I get more from my networking?"

 

There are many things that you can do and I write about them frequently here. The number one thing may require a shift in your thinking. It means giving first without placing conditions.

 

If you are networking for advocates then you need to become an advocate for others first. In this short podcast I explain more about the importance of this concept.

 

Invest 3 minutes in listening here:

 

Good Networking!

Dave Clarke

Dave Clarke

      

Business Networking Blog > Posted by Dave Clarke at 14:04:43, 07 Nov 11
Tags: Networking for Advocates,How Networking Works
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One Essential in Building Business Relationships

121 meetingIn 'Following up has never been easier to do',  I wrote that The social web has enhanced your ability to maintain connectedness and nurture relationships with people within your networks. The key to building a successful relationship with someone in business networking is follow up.

 

At the heart of this follow up activity is the One to One Meeting (121). 121 interactions are an essential step in building quality business relationships. They are the next step after you have invested time in getting to know someone a little through networking.

 

Your aim in the first meeting could just be to establish whether you are going to go forward & build a business relationship or not. You don't need a formal agenda, but there are some things that help in the long term when you agree them up front.

 

1. How much time you will both set aside for the meeting

2. What do you want to learn about each others background and business?

3. Is there a fit between your business and theirs? If you can see yourself being able to introduce them to other trusted contacts of yours then what would need to happen for that to take place?

4. What will the next steps be?

 

Listen to some more ideas about what to discuss in 121 meetings in this short podcast.

 

Invest 3 minutes in listening here:

 

Good Networking!

Dave Clarke

Dave Clarke

      

Business Networking Blog > Posted by Dave Clarke at 17:03:44, 25 Oct 11
Tags: Networking Follow Up,Networking for Advocates,Networking Relationships,Social Networking,#121
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The Power of a Simple Thank You

Thank YouI have never met Ken Tudhope yet I think of him as a friend in business. Ken is a recruiter in Orange County, California who writes a blog, Networking Notes. In reality I believe he networks for a living and monetises it through recruiting senior-level financial and accounting professionals.

 

Ken first came to my attention when a Thank You Card arrived from him in the post (real mail not email). It was hand written and included these words;

 

"I have not met you but I feel I know you. I read your blog and learn each time. I think we have much in common, kids , networking, 50 something etc. Keep writing! If you are ever in L.A. California let me know. I will buy you a drink. If you ever write a book let me know, I will buy the first copy."

 

It made me feel really good. We have spoken since, swapped a few stories, and done a few things for each other.

 

Just think what a Thank You like that could do for the business relationships that are important to you.

 

Good Networking!

Dave Clarke

Dave Clarke

     

Business Networking Blog > Posted by Dave Clarke at 9:24:16, 21 Oct 11
Tags: Networking Follow Up,Social Networking,business networking tips
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