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1 why networking doesn't work 2 why do people find networking valuable? 3 how do i get in front of the right people? 4 how do i choose a networking event? 5 how do i get the most out of networking meeting? 6 how do i build my network? 7 how do you answer the question what do you? 8 how do you tell a good stiory? 9 how do you get the most out of networking? 10 how do i build trust within my network? 11 how do i follow up? 12 how do i get the best from 121 meetings? 13 how do i get people to refer me? 14 how do i manage my network? 15 how do i nurture my network? 16 how do i build advocates?
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Business Networking Blog

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Follow up
I attended the launch of Business Scene at Twickenham tonight and was interviewed about my support. It's a great example of bringing different networks together. Networking is a key business development activity and networks set a great example by collaborating with and supporting each other.

Before the interview I was asked if there was one question I would like asked. I said to ask "What's the most important thing to do after the event?".

My answer was to make the time to follow up. If you regularly follow up you will be different to most of the people that regularly spend time networking. Make sure you invest your time and meet up with the people you really connect with and start building a mutually beneficial business relationship.

That is unless you only go networking to meet people once or because you collect business cards!

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 23:21:00, 26 Jun 07
Tags: Networking Connections,NRG,Networking Follow Up
66661 Views 0 Comments

Word of mouth marketing strategy
I met someone last night with a translation business. During the conversation I asked, "How do you get your business?"

She replied "we get 50% from the internet." I asked about strategy and she explained in some detail and said that they used professional help.

I asked about the other half and she said it was word of mouth. I asked about the strategy for that and she didn't have one, so half of their new business was 'accidental'.

What's your word of mouth strategy?

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 12:37:00, 22 Jun 07
Tags: NRG,Networking Objectives
86116 Views 0 Comments

Make your communications curt
At a seminar on Friday strategic communications expert Peter Brill of Net-mentor.com advised us to be CURT in our communications for them to be effective. You'll be glad to know he wasn't advising us to be rude!

Curt is for Clarity, Understanding, Relevant and Timely. Next time you have to present at a networking event ask yourself some questions;

Do I have a clear message?
Am I communicating in a way that the audience will understand?
How relevant is what I am saying to the audience?
Are there any external factors I can use to make my delivery more timely?

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 20:39:00, 19 Jun 07
Tags: NRG,Networking Introductions
83527 Views 0 Comments

The power of third party endorsements
I was at a networking lunch today where, as part of the format, we introduce ourselves and our businesses to the others around the table. Before it got to my turn one of the other attendee's said totally unprompted, "I don't want to tell you about my business. I want to share how my business has been helped by Dave's."

The message delivered was much more powerful and had a much greater impact than anything I could have said. What a great example of networking advocacy.

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 17:41:00, 15 Jun 07
Tags: Networking for Advocates,NRG
80268 Views 0 Comments

Finding connectors
I was speaking with someone today that I had recently connected with on Facebook, an online social networking site. She said that since we connected lots of other people that she knew had found her & got in touch. Social networking sites are great for connecting and then building your visibility and reputation, an essential part of networking. They are also a great way of finding the connectors in your area. Those people with a large network that can connect you quickly to someone.

I regularly use, enjoy and recommend social networking sites like Facebook, Ecademy, Linkedin and Xing.

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 18:16:00, 12 Jun 07
Tags: Business Networking,How Networking Works,Networking Connections,NRG
88463 Views 0 Comments

Networking groups save time
I network for advocates, those people that will recommend me unreservedly. I find that building trusted relationships and becoming an advocate for others first is the best way of doing this. I look for networking groups where the members have a similar outlook.

A couple of months ago I had the opportunity of hosting a meeting for a group I belong to. I decided to give people an exercise in becoming an advocate quickly. Before that I shared some numbers about my experiences in building relationships within the group;
  • Total group members 320
  • Members I had met 179
  • 121s with members 129
  • Furthering relationship 84
  • People I advocate 26
Someone then asked how many advocates I had in the room. It was more than 26!

I have subsequently calculated that to achieve this result without belonging to the group I would have had to have attended at least 12 times as many 'open' networking meetings. That would almost certainly have taken me an extra 3 years.

If you're not sure about joining a group then maybe you need to do some sums of your own.

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 19:39:00, 07 Jun 07
Tags: How Networking Works,Networking for Advocates,NRG
66117 Views 0 Comments

The value of peer support
If you run your own business you often come across challenges that are difficult to see a way through. One of the added benefits of building trusted relationships within a network of people with similar challenges is being able to share your issues. To have a sounding board for ideas and problems.

We facilitate some small meetings (NRG Xtra) where a small number of peers share their issues. They then question & challenge each other, and offer the benefits of their experience and insight. Most people get an answer to their problem during a focused 15 to 20 minute session on their issue. There are very few things that a group of 5 to 8 business owners have not had experience of at what time or another.

Sharing these issues and really listening to each other is also a great way of building relationships. Are you tapping into the experience and wisdom in your network?

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 6:51:00, 07 Jun 07
Tags: Business Networking,NRG,Networking Relationships
60889 Views 0 Comments

Getting business quickly
I met with a couple of people in my network today, people I advocate. I've known them for a few years and they have both invested their time in building trust in their relationships. They are embarking on a joint venture alongside their existing commitments. One of them won a pitch this week with another long term contact. They are reaping the rewards of building networks.

I also spoke to someone today at the start of his independent consultancy business. He is long enough into it to have discovered that his ex Corporate colleagues and contacts are not his network at all. They are part of his old Corporate network. It surprised him that they weren't there for him, as it surprises a lot of people. He recognises that he needs to build the sort of trusted relationships that I refer to in the 1st paragraph above. He also has the financial imperative to find some clients quickly.

It's absolutely essential for him to get clarity on 3 things quickly;
  • His target market
  • The problem he solves for them
  • The positive outcome of his intervention
Then he needs to identify some targets. Companies & names of people in them and the problems he can solve for them. The network can help him if he helps them.

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 22:01:00, 31 May 07
Tags: How Networking Works,NRG,Networking Relationships
9930 Views 0 Comments

How are you Building Trust?
For someone to advocate you and your services they need to know, like and trust you. They need to trust that you will deliver. It can be difficult to build this trust with someone who is not your client. As part of building a relationship you may have to find some way of helping your network experience what you do. They might need to see, hear or get a sense of it for themselves.

One way of doing this is sharing your knowledge through blogs like this. Another is delivering seminars. The seminars before NRG lunches are delivered by members to give other members & guests the benefit of their expertise.

I was at a lunch on Friday when Colin Newlyn offered a free 30 minute telephone business coaching session to other members to demonstrate his services. What are you doing to share your expertise and give people that important personal experience of your service?

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 18:48:00, 29 May 07
Tags: How Networking Works,Networking for Advocates,NRG,Networking Relationships
66020 Views 0 Comments

The importance of rapport
rapport n. A feeling of harmonious connection between people.

Have you ever left a business networking event feeling that you haven't really connected with anyone there? I prefer events where the structure allows me to develop some rapport with a few people. It's an important building block on the way to a mutually beneficial business relationship.

Good Networking!
Dave Clarke
Business Networking Blog > Posted by Dave Clarke at 22:29:00, 23 May 07
Tags: How Networking Works,NRG,Networking Relationships
101006 Views 0 Comments


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