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1 why networking doesn't work 2 why do people find networking valuable? 3 how do i get in front of the right people? 4 how do i choose a networking event? 5 how do i get the most out of networking meeting? 6 how do i build my network? 7 how do you answer the question what do you? 8 how do you tell a good stiory? 9 how do you get the most out of networking? 10 how do i build trust within my network? 11 how do i follow up? 12 how do i get the best from 121 meetings? 13 how do i get people to refer me? 14 how do i manage my network? 15 how do i nurture my network? 16 how do i build advocates?
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Business Networking Blog

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The Bottom Line on Successful Networking

Management in 10 WordsOn the BBC Radio 4 programme, The Bottom Line, recently Evan Davis was talking to Sir Terry Leahy in front of an audience at his old school. Sir Terry is the former Tesco CEO and author of Management in 10 Words. The conversation covered many topics, and one that struck me particularly was his view of the key to success in business.

He said the way to get on in business is to give more than you take in any situation. Whether as part of any team, any meeting and anything else you do. He said that as a leader, it is not so much about what you do personally, but what you cause other people to do. How you make them feel better about themselves, the business, and build their confidence and trust. This is the key to success and the building blocks are that generosity. You have to give more than you take.

I wholeheartedly agree and it is the key to success in networking too!


Good Networking!

Dave Clarke

Dave Clarke


Business Networking Blog > Posted by Dave Clarke at 12:10:02, 29 Nov 17
Tags: Business Networking,how networking works.
4514 Views 0 Comments

How To Choose The Right Business Networking Group

Given the huge choice you may have found it difficult to find the right group for your business networking.


In this short video Martin Davies of NRG shares the key questions to ask yourself.



Let me know if it helps.


Dave Clarke

Dave Clarke



Business Networking Blog > Posted by Dave Clarke at 16:56:12, 28 Jul 16
Tags: Business Networking
18406 Views 0 Comments

How To Get In Front Of The Right People

You may have found it difficult to meet the right people through your business networking to date.


In this short video Martin Davies of NRG explains how to get to the people you want to meet.



Let me know if it helps.


Dave Clarke

Dave Clarke



Business Networking Blog > Posted by Dave Clarke at 17:12:28, 07 Jun 16
Tags: Business Networking
15841 Views 0 Comments

The Real Value In Business Networking

You may well have been told that networking is an essential business activity, but struggle to see the value in it.


In this short video Martin Davies of NRG explains the top three reasons why people find networking so valuable.



Let me know if it helps.


Dave Clarke

Dave Clarke



Business Networking Blog > Posted by Dave Clarke at 16:26:01, 26 Feb 16
Tags: Business Networking,How Networking Works,networking training
16780 Views 0 Comments

What To Do If Your Networking is Not Working

One of the biggest challenges you face as a professional or entrepreneur is finding an effective route to market. Many successful professionals and entrepreneurs find Business Networking is an essential part of their go to market strategy. Others are frustrated with the time and money they spend without results.


If you have invested time and money networking without a good return don't despair. In this short video my NRG colleague, Martin Davies, explains how to turn things around.



Let me know if it helps.


Dave Clarke

Dave Clarke



Business Networking Blog > Posted by Dave Clarke at 17:28:44, 22 Jul 15
Tags: networking training,How Networking Works,Business Networking
28445 Views 0 Comments

Ever Tried Networking But Without Success?

Business Networking Mind Map


Have you ever heard someone say, "I tried networking, but it did not work"?


You may even have said it yourself!


Many people are  advised to try networking when they want to find new business and that may be the root of the problem for someone who says it did not work. They try it with that idea in mind and as a result may be sending out all the wrong signals. Along with the advice to try networking they were probably told it is not about finding business directly. It is about relationships, selling through the room etc, etc. They then attend an event and get invited to pitch either to a group or to everyone who asks, "What do you do?".


For someone with no experience of networking this is all very confusing and, unintentionally, they probably sound as if they are trying to sell (however softly) and that puts people off. It is not surprising when their reaction is that the whole thing does not work. 


The best thing is to invite people to think about it differently in the first place. At NRG we believe that you need to build a network to be able to deliver what you do, to support you, and to uncover the business opportunities that suit you. If you start with that premise then the way you go about your networking will subtly change and that change will deliver results.


So the next time someone asks for some advice on networking please share these tips with them.


1. Networking is about making friends in business. Friends help and support each other.


2. The right mindset is 'We thinking' and not 'I thinking'. What can we do together?


3. Even if you are networking for business you are not selling to people directly. Your pitch needs to be around how you can help each others contacts with their problems.


4. It is also about support. It can be lonely in business and it is great to have likeminded people to share the ups and downs with.


5. Your Network is your biggest asset. Take care to nurture the connections you make and the friendships you have made along the way.


6. Manage who is in your Network. You only have the capacity for a finite number of relationships. There are those you interact with all of the time. Some you just need to maintain the relationships and some you are getting to know. There will be people you do not want in your Network too.


7. Find where to meet the right people. It is really time efficient to regularly attend groups and events with the people in your Network and the ones you are looking to add.


8. Have a keep in touch strategy. Once you identify who is in your network then work out how best to regularly keep in touch. You may want to invest in some software to help.


9. The real value in your Network comes from building trust. This is your investment in Social Capital.


10. Become an Advocate for others. Freely connect other people and ideas and you will attract others who will follow your example and do the same for you and others.


Let me know how you get on.


Dave Clarke

Dave Clarke



Business Networking Blog > Posted by Dave Clarke at 17:40:34, 22 Jan 15
Tags: Business Networking,friends in business,business support
54983 Views 0 Comments

Why Your Pitch At Networking Events May Be Wrong

PushRecently I attended a networking event and listened to about 20 people pitch their business. The common thread was that they all pitched in exactly the same way as they would if we were prospects. The problem with that is that networking events are not full of your prospects. They are full of people like you. How do you feel when people constantly pitch at you?


The people I know who get the most out of networking focus on building a trusted network of contacts. A group of friends in business. People who provide support, advice, a sounding board when needed and introductions to other friends when they need the services of someone like you. They know that doesn't happen overnight. You have to really get to know people first which takes time so you need a strategy to keep in touch. Joining a networking group is one way of ensuring you meet people regularly to build that all important trust.


I host a couple of NRG Networking Groups and the most frequent comment I get from guests is how refreshing it is to meet a group of people who are genuinely interested in you rather than just pitching at you. This isn't accidental. It's a combination of attracting people who agree with our view of networking and then providing a facilitating environment to accelerate the trust building process by focusing on interactions that will do just that.


The next time you're at a networking event why not say to people that the reason you're there is not to find customers, but to find people who are interested in helping each other grow business in mutually supportive ways.


Let me know how you get on.


Dave Clarke

Dave Clarke



If you would like to understand more about how to invest your networking time and get a better return visit the 8 blog series on How To Win More Business Through Networking


Business Networking Blog > Posted by Dave Clarke at 16:52:37, 25 Nov 14
Tags: NRG,Business Networking,Trust,friends in business
65887 Views 0 Comments

Flipping the marketing funnel

Last week I attended a Google for Work event, 'Reimagining fast growth'. Google were presenting research commissioned from Deloitte on how the cloud enables rapid growth in SMBs (small and medium sized businesses). Not surprisingly the research found that the fastest growing small businesses make extensive use of cloud technologies. You can find the research report at this link.


In addition to Google and Deloitte were speakers with real life experience of starting and growing businesses. Their stories brought the ideas to life.







I really liked the way that Peter Briffett, COO of Yplan, spoke about flipping the marketing funnel. In the past people looked at marketing as a funnel with lots of prospects in at the top with the aim of customers dropping out at the bottom. He said now you have to focus on each customer and deliver something good they are compelled to share.flipped funnel


As Peter said, "There is nothing more meaningful than friends talking to friends".


It's worth remembering that because it's at the heart of effective business networking.



Dave Clarke

Dave Clarke



If you would like to understand more about how to invest your networking time and get a better return visit the 8 blog series on How To Win More Business Through Networking


Business Networking Blog > Posted by Dave Clarke at 17:19:17, 29 Sep 14
Tags: Business Networking,Word of Mouth,friends in business
45381 Views 0 Comments

How Word of Mouth Really Spreads

Less than 3 weeks ago my daughter, Emily, started a petition on Change.Org to free Meriam Ibrahim who has been imprisoned in Sudan after being sentenced to flogging and death unless she recants her Christian faith*. She was 8 months pregnant when she was arrested and has now given birth to a baby girl who is with her in prison along with her two-year-old son.


Today that petition has more than 750,000 signatures and Emily has been interviewed on local and national radio, written about in the press and mentioned on TV in this country and others including on the other side of the world in Australia.


Once she had set up the petition she sent messages to politicians, celebrities, journalists and business leaders, but none of them replied (until the petition was much bigger!) so that wasn't the way this spread.


How, then, did she get so many people to sign?


Read on below the picture.


She shared the petition with friends and family and asked them to share and support it. Unlike the 'names' her friends and family shared it and supported it and they asked their friends and family to do the same. Guess what? They did too and after 24 hours more than 5,000 had signed. After 2 days it was over 75,000 and that increased to 225,000 on day 6. You get the picture.


She didn't stop there though. She re-shared it with new information and ideas and again asked people to do the same. Some people will have missed it first time and some may have felt more aligned with one particular message or other.


It's a great example of how Word of Mouth really spreads. It's not about celebrity endorsement or people with a huge Twitter following, it's about engaging the people who know you best and then them doing the same.


This graphic from the Change.Org website illustrates it well:


Multiply Your Impact from Change.Org


The lesson for networking is to create something compelling in your business and to engage with the people who know you best by sharing stories that demonstrate the difference you are making and can make to others like them. You need to do this consistently with the people who know you best and ask them to share that with the people they know well.


Dave Clarke

Dave Clarke


* Meriam is the daughter of a Christian woman and Muslim man. She was raised Christian after her father left. Sudanese law mandates that children born to Muslim fathers are considered Muslim so she was charged with adultery on the grounds that her marriage to a Christian man from South Sudan is considered void under Shari’a law, for which the penalty is flogging. She’s also charged with apostasy, or abandonment of religion, for which the penalty is death.


In the last few days there have been conflicting reports about Meriam being released from the Sudanese Government and her representatives so keep the pressure on and please keep signing and sharing the petition at http://j.mp/saveMYI




If you would like to understand more about how to invest your networking time and get a better return visit the 8 blog series on How To Win More Business Through Networking


Business Networking Blog > Posted by Dave Clarke at 9:53:59, 03 Jun 14
Tags: Word of Mouth,Business Networking
39490 Views 2 Comments

Get A Better Return On Your Networking

ReturnWould you like your networking to produce a reliable and predictable return for you efforts? 


I meet many business owners and professionals who go out networking to get more business by recommendation or referral. When I ask if they would like more they generally say yes. If I ask them how they go about systematically generating more business the question gets more difficult to answer.


If you want a return you have to invest first. Networking has costs associated, but the biggest investment you make is time. The biggest problem for a lot of people is that they are spending time rather than investing time. If you attend a lot of networking events, but don't follow up and build relationships you are getting to know very little about lots of people. That isn't investing time.


In NRG Business Networks I receive referrals from people that I meet regularly and have built relationships with. In addition to that I also have a number of referral partnerships where we regularly meet to swap referrals with each other. This didn't happen accidentally, it was a result of investing my time and doing the right things with the right people. It's an approach I have used in all of my past and current businesses. I had a clear idea of my target market and worked out who else operated in that market. I then set about investing time and attention in developing relationships with those people through relevant networking groups, one to one interactions and giving help and support. Over time we recommended each other more often and now do this in a structured way. 


If you would like to understand more about how to invest your networking time and get a better return visit this link to my 8 blog series on How To Win More Business Through Networking


Dave Clarke

Dave Clarke


Business Networking Blog > Posted by Dave Clarke at 17:13:19, 04 Mar 14
Tags: Business Networking,Referrals,Networking Groups,Advocacy
35461 Views 0 Comments


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