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Do you have a clear proposition? - Business Networking Blog

Business Networking Blog > Latest Blogs

2007-09-21 18:14:00
Do you have a clear proposition?
Do you ever struggle to understand someone else's proposition. It may well be someone you like and trust, and would love to help.

At a seminar today presented by NRG members, Tim Cumming and Anna Thomas they shared a very simple way of developing your message. It's not designed to be the message you give, but to help you develop the appropriate ones.

You just fill in the blanks:

We help [1.] to [2.] by providing [3.] which are more [4.] than most.

1 = audience
2 = outcome
3 = benefit
4 = differentiation

For example "We help business owners to build a steady pipeline of new business by providing facilitated business networking experiences which are more effective than most"

Good Networking!
Dave Clarke
Get 7 networking secrets for business success
Posted by Dave Clarke at 18:14:00, 21 Sep 07
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