0845 40 80 639
Email Us
my profile my membership details seating requests bring guest (pay for) invite guest (via email) send substitute arrange 1-2-1
martin davies nrg dave clarke nrg
event structure getting the best from an nrg event nrg group leader sponsorship advocacy business networking podcast connectors club privacy notice
1 why networking doesn't work 2 why do people find networking valuable? 3 how do i get in front of the right people? 4 how do i choose a networking event? 5 how do i get the most out of networking meeting? 6 how do i build my network? 7 how do you answer the question what do you? 8 how do you tell a good stiory? 9 how do you get the most out of networking? 10 how do i build trust within my network? 11 how do i follow up? 12 how do i get the best from 121 meetings? 13 how do i get people to refer me? 14 how do i manage my network? 15 how do i nurture my network? 16 how do i build advocates?
Show AllBusiness Networking BlogBusiness Networking ArticlesMastermind BlogMember StoriesNRG Expert SpeakersBusiness ArticlesMember Offerings & EventsNRG Advocacy Training - The BasicsNRG Advocacy Training - Practical Steps
Show AllBristolLondonMetropolitan LondonMetropolitan London CitySwindon

Member Login



"NRG is sophisticated, up market networking at its best"

Warren Cass, Business-Scene.Com

Verbatim Call Handling Service - Proud Sponsors of NRG

Pull versus Push in Networking - Business Networking Blog

Business Networking Blog > Latest Blogs

2011-02-22 16:57:31
Pull versus Push in Networking

I have a couple of saved searches in Google & Twitter on the subject of business networking. Many of the daily results are for training sessions or webinars on how to get more from your networking. The vast majority of these are focused on crafting the perfect elevator pitch, getting more leads, selling more or becoming a social media expert. It is all about push and completely misses how successful networking really works.


I was chatting about this and other stuff recently with Bernie Mitchell of TCS Digital World. I met Bernie a few years ago through networking and he shared his frustrations about the way many people are encouraged to go around passing out business cards like confetti and delivering pitches rather than engaging in conversations. Precisely the wrong approach to successful networking.


I asked Bernie about his approach and he said it is all about pull rather than push:


"It is about creating attraction without letting off fireworks! Good networks build community, encourage authenticity and facilitate connectedness.

Building community through fostering the right spirit and allowing people to express themselves in a peer to peer environment.

Encouraging authenticity through communicating honestly and without front or putting on an act.

Facilitating connectedness by providing the structure for people to really make the effort to get connected."


He also said the people he sees that really get results often appear really quiet for 6 months. The thing that they have done is taken the time to watch, listen and learn first. They have known how to fit in, build relationships, help others first and become attractive.


Paraphrasing Stephen Covey from his 7 habits they have sought to understand others first before attempting to be understood!


Good Networking!

Dave Clarke

Dave Clarke

Posted by Dave Clarke at 16:57:31, 22 Feb 11
48241 Views 2 Comments
pages : 1


Add Comment:

Enter Full Name:
Enter Email Address: