0845 40 80 639
Email Us
my profile my membership details seating requests bring guest (pay for) invite guest (via email) send substitute arrange 1-2-1
martin davies nrg dave clarke nrg
authenticity in networking event structure getting the best from an nrg event nrg group leader sponsorship advocacy business networking podcast connectors club privacy notice
1 why networking doesn't work 2 why do people find networking valuable? 3 how do i get in front of the right people? 4 how do i choose a networking event? 5 how do i get the most out of networking meeting? 6 how do i build my network? 7 how do you answer the question what do you? 8 how do you tell a good stiory? 9 how do you get the most out of networking? 10 how do i build trust within my network? 11 how do i follow up? 12 how do i get the best from 121 meetings? 13 how do i get people to refer me? 14 how do i manage my network? 15 how do i nurture my network? 16 how do i build advocates?
Show AllBusiness Networking BlogBusiness Networking ArticlesMastermind BlogMember StoriesNRG Expert SpeakersBusiness ArticlesMember Offerings & EventsNRG Advocacy Training - The BasicsNRG Advocacy Training - Practical Steps
Show AllBristolLondonMetropolitan LondonMetropolitan London CitySwindon

Member Login

Subscribe

Testimonials

"Really good format and great quality people!"

Karl Pearsall, Fresh Developments


Verbatim Call Handling Service - Proud Sponsors of NRG

Your Unique Networking Proposition - Business Networking Blog

Business Networking Blog > Latest Blogs

2011-05-17 14:59:16
Your Unique Networking Proposition

Mirror

In a recent NRG Boardroom session we were dicussing an issue that is common to many business owners and professionals. The concern about generating enough new sales is often the primary reason these people go networking.

 

A lot of email and web advertising puports to help you address this 'selling' issue and get you quick sales. Others promise quick returns from networking by helping you craft the perfect elevator pitch or by teaching you how to 'work the room'. Other ones promise to give you the secrets to promoting your business on Facebook, Twitter or Linkedin.

 

There are useful lessons to be learned from many of the courses and materials promoted, but they are not the real answer. Business Networking is an indirect route to market. Results come when someone is motivated to recommend or refer you. So how do you make your networking effective and generate these recommendations?

 

That is where your unique networking proposition comes in and the picture above of a mirror is a clue to what it is. Look in a mirror and what do you see? This is not a trick question, the thing you see is YOU. You are the unique proposition in your business networking. It is your passion and enthusiasm that others buy into. It is this passion and enthusiasm that comes across when you help others in your network. It is why you have no problem selling when you get in front of the right person who needs the service you provide.

 

Getting in front of these right people is the real issue for generating business from networking. That happens when people know, like, rate and trust you. That results from building relationships and doing stuff for others in your network.

 

Good Networking!

Dave Clarke

Dave Clarke

Posted by Dave Clarke at 14:59:16, 17 May 11
30813 Views 0 Comments
Share
pages : 1


Add Comment:

Enter Full Name:
Enter Email Address:
Verify: