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The business networking catch 22 - Business Networking Blog

Business Networking Blog > Latest Blogs

2011-11-23 14:24:24
The business networking catch 22

Catch 22The phrase, Catch 22, is often used to describe situations where the outcome appears impossible to reach at first sight.It comes from the title of the novel of the same name.

 

We did some research into building trusted relationships through business networking a few years ago. One of the key building blocks in such a relationship is that a person may well need to experience what you do before recommending you. That can be difficult outside of a traditional supplier/client relationship. Hence the Networking Catch 22:

 

How do you get recommended to a trusted contact from someone you have not done business with?

 

In this short podcast I talk about a couple of ideas for sharing your expertise and building the trust needed for someone to recommend you.

 

Invest 3 minutes in listening Now:

 

Good Networking!

Dave Clarke

Dave Clarke

      

Posted by Dave Clarke at 14:24:24, 23 Nov 11
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