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Never underestimate the power of a story - Member Offerings & Events

Member Offerings & Events > Latest Blogs

2014-08-20 10:34:24
Never underestimate the power of a story

We all know people who have a gift for storytelling.  They’re the ones by the water cooler, making everyone laugh. They’re probably the most vocal in meetings. And, critically, their plans for your company are probably being taken a lot more seriously than yours.

You see, most of us in business need to persuade people to do something – whether it’s asking your peers to go along with your strategy, or persuading clients to sign on the dotted line.   Mr or Mrs Brilliant Storyteller is using the gifts they have to get what they want.   Now it’s time for you to do the same!


Here are three reasons you should be using stories in your business life: 

       1. They’re easier to share

Stories are easier to remember than PowerPoint presentations, lists and bullet points.  They are also easier for people to pass on. 


       2. You can create your own future


In stories, you can play with reality to create the world you want.  In business life, this means issues or developments with your products, marketing material and even solutions to problems can be framed in the “what if?” of a story.

       3. They are interesting

Adding a personal touch to your business presentations is really powerful.  It helps people relate to you as a person – not just a suit – and we all know that people buy people.


Plus, rather than droning on about facts, figures and data, boring your audience into submission, a personal story can swoop straight to the heart.


Planning content or a presentation?

Next time you are planning online content or a presentation, remember to ask yourself these three handy little questions and watch your content come to life:

  • How can I make this more engaging for my audience?

  • Is there a human element in my case studies?

  • What is my emotional hook to this story?

If you want to learn more presentation skills, join us on our next Club Night on 2nd October 2014 where we talk about Thinking on your Feet

Posted by Deon Newbronner at 10:34:24, 20 Aug 14
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