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How to Explain What You Do - NRG Advocacy Training - The Basics

NRG Advocacy Training - The Basics > Latest Blogs

2012-08-20 16:44:38
How to Explain What You Do





People often struggle with getting their message       across.





To get started, some questions to ask yourself are:

  • How do your potential clients recognise themselves?
  • What problems have they got?
  • What questions does this raise to which you have the answer?

This will get you thinking from the perspective of a client and the issues that they face, in the context of a particular service or offering. The message is then focussed in the right place - on the receiver and not the deliverer!


Why not get someone you know to interview you. Preferably someone that does not understand what you do. If you can make them understand then you have a fighting chance. 


Have them ask you questions such as ...

  • What do you do? 
  • Which means what?
  • Which means what exactly?
  • Where do you do this?
  • Who do you do this for?
  • Who do you do this for specifically
  • Why should anyone choose you?
  • What examples do you have?

I am not suggesting that you present yourself in this way. Examples and stories are often the best way of explaining what you do. Answering these questions should help you put together something that positions what you do, who for & establishes some credentials.


For example I once sat on a table at an NRG lunch with two marketing consultants.


The first one said "I work with small companies as their outsourced marketing manager, but I also work alongside existing marketing departments in larger companies when they need extra resource”.

The second one said “I help solicitors win profitable new clients.

From four appointments last month a local firm have three new clients.”


Which one is the most powerful message?


The important things are to be clear, and enthusiastic about who you are. What the problems are that you solve for your target market, and what you are looking for. Speak in language that anyone can understand, and be yourself -  genuine and authentic.


Martin Davies

NRG Business Networks


Posted by Martin Davies at 16:44:38, 20 Aug 12
30587 Views 0 Comments
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