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How to Start Building on Your Existing Network? - NRG Advocacy Training - The Basics

NRG Advocacy Training - The Basics > Latest Blogs

2012-08-22 09:50:55
How to Start Building on Your Existing Network?
Dave Clarke photograph


Throughout my working life I have found that once I have relationships in place, with people I know, like and trust, then business follows. In my experience, as a small business, it’s better to specialise, and surround yourself with other specialists.


Networking with the NRG Advocacy System confirms and builds on this approach.

How to start building on your existing network


As we look out for each other within our network, we lower the risks of doing business by sharing our experiences with each other.  We’re also able to take advantage of the many opportunities that arise between us. 

In effect this network replaces all the functions that exist within a corporate environment - except that we have the advantage of being in control of our own destinies.

You have identified your existing network & can add to this within your own marketplace. Identify and join Industry Groups & trade organisations. You should find others like you

Let me share a quick example. In 1996 I started the UK subsidiary of a German Internet Service Provider: 

  • We started with a very clear proposition

  • We knew exactly what we did & who we did it for

  • We focused on high quality internet connectivity for companies based in the City of London

  • Our direct selling was very targetted.

Having a clear target market and proposition meant that we could also identify other companies selling related services to the same market.  This gave us part of our networking strategy - to build relationships with some of those companies.

We worked out where they met and which groups they attended.  We got to know and like some of them.  In our direct selling we would often see opportunities for one of them and refer them. In this way we got to know which ones we could trust.  As we did this we began to get referrals back, and collaborate more formally with some of them.

We identified places to go to build our Outer Network.   Out of these we built our Resource Network and Inner Network.   As we became advocates for some of our Inner Network we began to refer business & communicate opportunities. We did things for them & then we started to get things back.

The first thing I mentioned here was having a clear target market, a thing that is often misses in networking.


Dave Clarke

NRG Business Networks 








Posted by Dave Clarke at 9:50:55, 22 Aug 12
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