Last week I attended a Google for Work event, 'Reimagining fast growth'. Google were presenting research commissioned from Deloitte on how the cloud enables rapid growth in SMBs (small and medium sized businesses). Not surprisingly the research found that the fastest growing small businesses make extensive use of cloud technologies. You can find the research report at this link.
In addition to Google and Deloitte were speakers with real life experience of starting and growing businesses. Their stories brought the ideas to life.
I really liked the way that Peter Briffett, COO of Yplan, spoke about flipping the marketing funnel. In the past people looked at marketing as a funnel with lots of prospects in at the top with the aim of customers dropping out at the bottom. He said now you have to focus on each customer and deliver something good they are compelled to share.
As Peter said, "There is nothing more meaningful than friends talking to friends".
It's worth remembering that because it's at the heart of effective business networking.
If you would like to understand more about how to invest your networking time and get a better return visit the 8 blog series on How To Win More Business Through Networking