0845 40 80 639
Email Us
my profile my membership details seating requests bring guest (pay for) invite guest (via email) send substitute arrange 1-2-1
martin davies nrg dave clarke nrg
authenticity in networking event structure getting the best from an nrg event sponsorship advocacy business networking podcast privacy notice
1 why networking doesn't work 2 why do people find networking valuable? 3 how do i get in front of the right people? 4 how do i choose a networking event? 5 how do i get the most out of networking meeting? 6 how do i build my network? 7 how do you answer the question what do you? 8 how do you tell a good stiory? 9 how do you get the most out of networking? 10 how do i build trust within my network? 11 how do i follow up? 12 how do i get the best from 121 meetings? 13 how do i get people to refer me? 14 how do i manage my network? 15 how do i nurture my network? 16 how do i build advocates?
Show AllBusiness Networking BlogBusiness Networking ArticlesMastermind BlogMember StoriesNRG Expert SpeakersBusiness ArticlesMember Offerings & EventsNRG Advocacy Training - The BasicsNRG Advocacy Training - Practical Steps
Show AllBristolMetropolitan LondonMetropolitan London CitySwindon

How to make networking really work in business - Business Networking Blog

Business Networking Blog > Latest Blogs

2011-01-12 11:38:14
How to make networking really work in business

The subject of whether networking is an effective business development strategy comes up regularly in conversations with business people. I enjoyed reading a couple of articles from Andy Lopata and Warren Cass on the subject last week. 

Both Andy in 'Why the Entrepreneurs' Champion could lead them to disaster' and Warren in 'Online Spats… Handbags at Dawn!' were responding to a column in the Telegraph from Lord Sugar and the discussion and comment it provoked.

It was the following comment from Sugar that caused most controversy, "I am sick and tired of hearing people asking what to do, going to networking meetings and seminars expecting to glean some gems of wisdom. These events are money-making exercises and benefit one party and one party only: the organiser. They have become an escape for people to justify sitting around wasting a day bullshitting with each other while they should be working. You will learn nothing other than that there are another load of people in the same boat as you."

The idea that all networking events are for the benefit of the organisers only is patent nonsense. That is just as silly as claiming that any business is only for the benefit of its owners. A good business succeeds when it provides great value to its customers. There are plenty of networking organisations that succeed because they put the interests of their members first.

Where many people fail to make networking productive is they seem to believe the activity of attending networking events is all that is required. The people who make networking really work have people advocating them when they are not there. They get a constant flow of business, support and opportunities through these 'Advocates'. Like anything worthwhile, networking takes time and application. You need to be committed to investing the time to develop relationships and create a network of advocates.


That means more than just attending events.


Good Networking!

Dave Clarke

Posted by Dave Clarke at 11:38:14, 12 Jan 11
43273 Views 9 Comments
pages : 1


Add Comment:

Enter Full Name:
Enter Email Address: