I know many people who, like me, generate all their new business through effective networking. For them networking is about much more than new business. It is about having the right support network in place to enable them to do better business all round. Their networking is focused on the relationships they have built and are building with the right people for them and their business.
It can often appear as though these successful networkers have hundreds or even thousands of connections. That can lead people to think that effective networking is about large numbers.
The reality is that these people are often known to huge numbers, but that is not where their success comes from. It comes from their regular interactions with a much smaller number. It's the relationships with this close trusted inner network that produce the results.
This short podcast is about the confusion that arises around the subject of quantity or quality in networking.