In my last blog, 'How to make networking really work in business', I mentioned some discussions on whether networking is an effective business development strategy. As I wrote there are many people who fail to make networking productive because all they do is attend events.
I am constantly amazed that many people engage in no or very little follow up after meeting. I am sure that most people have the best intentions, but their attention is easily diverted by the next activity. One simple way of doing more follow up is to put it in your diary. If you are going to be attending a networking meeting set aside time in your diary later on or the following day.
I went to a breakfast meeting of the Carrington Club last week. The founder, Jonathan Rose, said in his introduction "what you get out of networking depends entirely on the effort you put in".
Following up is a crucial part of putting that effort in.