The internet means that most information is available free. If you are providing information or services at the commodity level then you are competing with this freely available resource. Whatever problem someone has they can find a solution online if they search hard enough. The good news is that very often they still need help and are prepared and motivated to pay.
This will often be when they have a problem that needs solving right now and they have neither the time nor resource to apply the solution themselves. At that point they need to find you, but that may be another problem. It is not possible for you to have the attention of all the people who need your help at that critical time. Some more good news is that you do not need to if you are building your business network with the right people.
When someone has a problem like that described above they turn to someone they trust for help. That is where you gain their attention if you have built the right business relationships. At the heart of effective business networking is having close relationships with a few key people who each have influence with people who use your type of service. They will often be providing complementary or related services to the types of clients you deal with. If you have people like this in your inner network that clients view as trusted advisors they will get these requests for help. That is when they can recommend you as the person to turn to.
You make yourself very attractive within your network if you regularly recommend your close connections in the same way. You can do this by making yourself a person that clients turn to with requests for help.
Are you focusing your attention on the right people to ensure you are recommended when they get asked for help by their clients or other business contacts?