0845 40 80 639
Email Us
my profile my membership details seating requests bring guest (pay for) invite guest (via email) send substitute arrange 1-2-1
martin davies nrg dave clarke nrg
authenticity in networking event structure getting the best from an nrg event sponsorship advocacy business networking podcast privacy notice
1 why networking doesn't work 2 why do people find networking valuable? 3 how do i get in front of the right people? 4 how do i choose a networking event? 5 how do i get the most out of networking meeting? 6 how do i build my network? 7 how do you answer the question what do you? 8 how do you tell a good stiory? 9 how do you get the most out of networking? 10 how do i build trust within my network? 11 how do i follow up? 12 how do i get the best from 121 meetings? 13 how do i get people to refer me? 14 how do i manage my network? 15 how do i nurture my network? 16 how do i build advocates?
Show AllBusiness Networking BlogBusiness Networking ArticlesMastermind BlogMember StoriesNRG Expert SpeakersBusiness ArticlesMember Offerings & EventsNRG Advocacy Training - The BasicsNRG Advocacy Training - Practical Steps
Show AllBristolMetropolitan LondonMetropolitan London CitySwindon

Member Login



"NRG networks run lunchtime networking meetings with a difference. The format is relaxed and friendly, but very professionally organised and focused on business education and building relationships."

Colin Newlyn

Verbatim Call Handling Service - Proud Sponsors of NRG

Take a different approach to networking - Business Networking Blog

Business Networking Blog > Latest Blogs

2013-05-20 11:54:56
Take a different approach to networking

New ideaThis is a guest blog from Jeremy Marchant on taking a different approach to Business Networking. Jeremy is a long standing member of NRG and his approach is very much in line with the NRG Advocacy Model*. You can find out more about Jeremy at this link to his website, Emotional Intelligence at Work.





Take a different approach to networking, by Jeremy Marchant


Many people misunderstand the purpose of a networking event. It isn’t to get customers, or even leads. It certainly isn’t to ‘sell to the room’.


We believe the purpose of a networking event is to find out how you can help other people (and to then help them). Givers gain, as one networking organisation puts it.


Many business people do not attend networking events. This can be for a variety of reasons


They don’t need to. They have enough clients already.


They believe it doesn’t work.


They believe they can’t do it.


They believe they will be embarrassed.


In truth, many people who do go to networking events go to them with the wrong approach. We know of one businesswoman who joined a networking club and attended an event each month for a year. After that, she stopped. ‘How come?’, we asked. ‘Because I didn’t get any clients’. ‘How many one to ones did you have?’, we asked. ‘None’, she said.


Frankly, this is not at all surprising. Very few people will go to an event with the intention of giving business to someone they don’t know. This person needed to hold as many one to ones as time permitted. She needed other people in the group to know – and understand – what she did, so that they could identify her as a good person for their contacts to know when those contacts had specific problems she could help with.


She also needed the right people in the group to know. You go to the networking event to find the right people to have one to ones with. You hold the one to ones so these people can find out what you do.


But you also hold the one to ones so that you can find out how you can help them. Arguably that’s even more important. Most people will help someone who has helped them – and help willingly given is far more effective than help which is demanded. So one criterion for assessing who the right people are to hold one to ones with is the extent to which you can help them.


People who don’t need networking because they have enough clients need to be confident that this isn’t a short term ‘hand to mouth’ situation. The term ‘business development’ these days is being used to mean ‘sales’, yet, in truth, sales can only ever be a short term tactical activity – that’s its whole rationale. The development of a business can only be strategic. Strategic means of getting clients include active advocacy and referral relationships, we argue.


People who believe they can’t do it, or that networking doesn’t work (usually the same belief), probably need to improve their game – and maybe go to networking events which are empathetic to the ideas set out above.


People who believe they’ll be embarrassed are probably right – but in the immortal words of Susan Jeffers, ‘Feel the fear and do it anyway’. They won’t be embarrassed the second or any later time.



*For more on how you can use the NRG advocacy model to take your networking to another level read How To Win More Business Through Networking.


Good Networking!

Dave Clarke

Dave Clarke


Posted by Dave Clarke at 11:54:56, 20 May 13
36203 Views 0 Comments
pages : 1

Add Comment:

Enter Full Name:
Enter Email Address: