You go to networking events.
You have just one minute to make an impression.
Here is a formula I learnt from Bernie De Souza that really works.
The format is:
Introduce yourself (just who you are)
Fact 1 (a generally accepted fact relating to what you do)
Fact 2 (another generally accepted fact relating to what you do - you are now getting audience buy in)
Statement of what you do and benefit. (focus on the benefit)
Option 1 (your call to action)
Option 2 (continue doing nothing)
Close (include a tagline)
So, here is an example:
"Hi, I’m Martin Davies from NRG.
Most business owners of service organisations know that they get their best business through word of mouth referrals. They go to networking events but just don’t get enough business referred to them.
At NRG over the years we have developed a system for getting business referrals which works. We call it the NRG Advocacy System and through it you can develop a personal network of the right people who go out of their way to introduce you to your target market. We call them your Advocates.
So, what is easier for you?
Download a free copy of The NRG Advocacy System which will take you through the steps of how to build your personal network of Advocates and through them succeed in growing your business consistently.
Or you can continue being frustrated in your networking activity.
My name is Martin Davies from NRG – we help people build advocates."
NRG Business Networks