Over the last couple of weeks I have listened to the audio version of Jeff Olson's book, The slight Edge. It demonstrates how to create powerful results from the simple daily activities of your life by aligning them with your 'philosophy' and taking responsibility for what happens. This drives your attitude to taking the right actions to bring results. It's the little things that add up over a long time that make the difference. It is the compounding effect of these actions that make the difference in the long term. These things are important to achieving success and easy to do, but just as easy not to do!
You can apply this simple approach to business networking. The people who get great results know why they are networking. They have an inner network that helps them achieve these objectives. The way they do this is by building and maintaining strong business relationships with these people.
You can do this by having the right foundations:
1. Set your networking objectives - this will give you the reason to do the little things on a daily basis.
2. Identify your target market and develop your proposition in a way that is easy for people to pass on and understand.
3. With a definite idea of the people you do business with and what you do for them you can identify the people that have influence with them. These are the right people to build relationships with and develop your inner network.
Once this is in place it is all about the little things you do on a regular basis to maintain these relationships. This includes the regular meetings, 121s, phone calls, introductions you make, referrals you give and the help and support you offer to your network. These regular small interactions over time are the things that lead people to do the things for you that you have identified as your objectives in the first place.