In a recent discussion at one of my regular business networking groups someone raised the issue of getting some business quickly for a new service. The first question asked of them by the group was 'what have you tried already?' It quickly became apparent that the person was treating the new service as a separate entity and ignoring her existing routes to market and network.
When it came to suggesting solutions the two most popular were;
1. Communicate the new service to your existing network, and
2. Build closer relationships with the competition.
Very sensible advice, but often missed by people. The people in your existing network will often be able to put you in touch with the new people you think you need to find yourself. Your competitors are speaking with people regularly that need your service and you are doing the same with people that need theirs. Not every prospect will be a good fit for you so having someone else to refer makes you a valuable resource. You are also a valuble resource for that competitor on those occasions when similar circumstances arise for them.
Quick wins all round!