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10 questions to ask when planning a successful website - Business Networking Articles

Business Networking Articles > Latest Blogs

2008-06-30 16:33:58
10 questions to ask when planning a successful website
Following on from my talk at the NRG Business Networking Lunch at Charing Cross in London here is an expanded list of “questions to ask yourself when planning your website”

1. What are the main navigation links going to be? (We recommend no more than seven, including Home and Contact, in any navigation group)
2. What information will be on the homepage? (eg latest news, intro paragraph, latest share price, newsletter sign up form, poll question)
3. What type of images should be used throughout the site?
4. Who is the audience and what would they like to see? Are they contemplative, impatient, do they want to quickly scan the page or read things carefully?
5. What branding and corporate colours will be used within the site? How will the website go with your other marketing material?
6. What is the main purpose of website (eg to build credibility, campaign for a cause, increase sales, inform people of services, introduce a new brand or product)
7. What other sites do you like the style of? These don’t have to be in your same industry, they can be any website you think has a graphic element you would like to emulate in your website.
8. How will you be marketing the website once it is launched?
9. Who is responsible for approving the job?
10. Who will be writing the copy for the website? It needs to be clear, concise, and search engine friendly.

We hope this list is useful to all of you. You can see more information at topleftdesign.com
Posted by Dave Clarke at 16:33:58, 30 Jun 08
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