0845 40 80 639
Email Us
my profile my membership details seating requests bring guest (pay for) invite guest (via email) send substitute arrange 1-2-1
martin davies nrg dave clarke nrg
authenticity in networking event structure getting the best from an nrg event sponsorship advocacy business networking podcast privacy notice
1 why networking doesn't work 2 why do people find networking valuable? 3 how do i get in front of the right people? 4 how do i choose a networking event? 5 how do i get the most out of networking meeting? 6 how do i build my network? 7 how do you answer the question what do you? 8 how do you tell a good stiory? 9 how do you get the most out of networking? 10 how do i build trust within my network? 11 how do i follow up? 12 how do i get the best from 121 meetings? 13 how do i get people to refer me? 14 how do i manage my network? 15 how do i nurture my network? 16 how do i build advocates?
Show AllBusiness Networking BlogBusiness Networking ArticlesMastermind BlogMember StoriesNRG Expert SpeakersBusiness ArticlesMember Offerings & EventsNRG Advocacy Training - The BasicsNRG Advocacy Training - Practical Steps
Show AllBristolMetropolitan LondonMetropolitan London CitySwindon

The Networking Numbers Myth - Business Networking Blog

Business Networking Blog > Latest Blogs

2011-07-13 16:38:38
The Networking Numbers Myth

speed networkingI attended an event last week which had some 'speed' networking during the day. The host introduced this 'networking' by saying each of us present knew a few hundred people. He went on to say that this amounted to thousands of possible new opportunites by meeting six people for a couple of minutes.


This is wrong on a number of levels. It takes no account of how business networking really works and it exaggerates the number of people we actually know.


You need to know, like, rate and trust someone before you recommend them to someone else. The same is true before someone will go out of their way to recommend you. It happens after you have put real effort into building a relationship first. It is very unlikely that you will find enough in common with more than one out of the five mentioned above to be even interested in finding out more. Finding that one person is valuable, but highly unlikely to generate a quick return and certainly not the thousands of opportunities promised.


I wrote about the number of people we actually know in a recent post on the 'Real Value of Online Networks'. The Social Scientist, Robin Dunbar, has demonstrated that human beings can only maintain stable social relationships with about 150 people. These relationships will be spread over a number of different real life social networks so that your close business network for recommending people from will be much smaller than 150.


You can be known to more people and be acquainted with more, but for someone to know you well enough to recommend you then you need to be in that 150.


The real value of the speed networking was for finding opportunities with them for introducing my existing network!


Good Networking!

Dave Clarke

Dave Clarke


Posted by Dave Clarke at 16:38:38, 13 Jul 11
43943 Views 3 Comments
pages : 1


Add Comment:

Enter Full Name:
Enter Email Address: