Earlier today I wrote in the NRG expert speaker blog about Richard White's recent talk at the NRG City of London Group. The full title of the talk was 'The missing piece of the networking jigsaw: how to make it easy for you to win more business'.
Richard shared a number of insights including his number one networking tip, "There are so many small things that can impact the results you get from networking. I think you could sum them all up into an overall tip which is to make it easy for people to help you win more business."
I meet many people who have built some really good business networking relationships, but don't get the results their efforts deserve. Plenty of people know, like, and trust them, but don't fully understand what they do or need. They have not made it easy for others to help them.
Richard went on to say, "Probably the biggest way to make it easy for others to help us is to be able to clearly articulate who we need to be connected to and why they would want be connected with us. This is not as easy as it sounds. Whilst we might think we understand our business inside out, making it easy for others to understand it is a much harder task. A key part of this is being prepared to truly specialise in our area of maximum credibility. It’s much easier for people to help us when we have a specialist niche and a proven track record."
A great piece of advice from Richard on how to make it easier for others to help you.