tag:blogger.com,1999:blog-14768763 2018-08-20T20:13:03Z Business Networking Blog NRG Business Networking Blog. Help, advice and tips with Business Development. Dave Clarkehttp://www.blogger.com/profile/06155334749733954739noreply@blogger.com NRG Networks 15 1 25 920 2018-07-25T16:09:470Z 2018-07-25T16:09:470Z 80% of Success is Showing Up! <p><img src="http://www.nrg-networks.com/uploaded/Woody Allen.jpg" border="0" alt="Woody Allen" width="100" height="138" align="left" /> I love this Woody Allen quote.&nbsp;</p> <p>&nbsp;</p> <p>So much so that when we started NRG Business Networks all that time ago at the first meeting on 4 June 2004 we ended the meeting with his immortal line &ldquo;80% of success is showing up!&rdquo;</p> <p>&nbsp;</p> <p>At the time what was going through my mind was that if you wanted to be successful at this networking stuff you had to go to networking events and meet people.&nbsp; Literally you had to show up!</p> <p>&nbsp;</p> <p>Over the next few years we realised that showing up meant something else.&nbsp; To succeed in building your network you had to do more than just appear at an event.&nbsp; You had to have a plan.&nbsp; You had to know who your clients were, their issues and how you added value.&nbsp; You had to know who was likely to know your clients and where they hung out.&nbsp; You had to develop a way of engaging with them in a memorable way, telling stories and, above all, listen to them with intent.&nbsp; In short to had to show up!</p> <p>&nbsp;</p> <p>We preached this, and still do, at all our meetings and training sessions.&nbsp; I believe passionately that you get out what you put in and that is true in spade in building of your personal network.</p> <p>&nbsp;</p> <p>A couple of months ago I started listening to Dave Harris and Angela Jones&rsquo; podcast series &lsquo;The Communication Paradox&rsquo; (worth a listen!) and it triggered a third meaning to the Woody Allen quote.&nbsp; Angela Jones had been saying this for some time but its when I heard it recorded the penny dropped.&nbsp; To be really effective in engaging with others it must be the real you that engages.&nbsp; If the real you is at odds with the business persona you shield yourself with others will smell it out instinctively and you will communicate less effectively.&nbsp; Indeed, it will makes building those vital relationships (we call them friends in business) difficult.</p> <p>&nbsp;</p> <p>There it is.&nbsp; Showing up has different meanings:&nbsp; physical, process and personal.</p> <p>&nbsp;</p> <p>Woody was nearly right when he said &lsquo;80% of success is showing up&rsquo;.&nbsp; I think it is 100%!</p> <p>&nbsp;</p> <p>Martin Davies</p> <p>NRG Business Networks</p> Dave Clarke http://www.blogger.com/profile/06155334749733954739 dc@nrg-networks.com 3 919 2017-11-29T12:10:020Z 2017-11-29T12:10:020Z The Bottom Line on Successful Networking <p><img src="http://www.nrg-networks.com/uploaded/Management In Ten Words.jpg" border="0" alt="Management in 10 Words" width="65" height="100" align="left" />On the BBC Radio 4 programme, The Bottom Line, recently Evan Davis was talking to Sir Terry Leahy in front of an audience at his old school. Sir Terry is the former Tesco CEO and author of Management in 10 Words. The conversation covered many topics, and one that struck me particularly was his view of the key to success in business.<br /><br />He said the way to get on in business is to give more than you take in any situation. Whether as part of any team, any meeting and anything else you do. He said that as a leader, it is not so much about what you do personally, but what you cause other people to do. How you make them feel better about themselves, the business, and build their confidence and trust. This is the key to success and the building blocks are that generosity. You have to give more than you take.<br /><br />I wholeheartedly agree and it is the key to success in networking too!</p> <p>&nbsp;</p> <p>Good Networking!</p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave">Dave Clarke</a></p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave"><img src="http://www.nrg-networks.com/uploaded/1SQ.png" border="0" alt="Dave Clarke" width="80" height="78" /></a></p> <script type="text/javascript">// <![CDATA[ var switchTo5x=true; // ]]></script> <script type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script> <script type="text/javascript">// <![CDATA[ stLight.options({publisher: "9e23847b-f008-420f-b8e2-90d58d7e0c4a"}); // ]]></script> <p><span class="st_linkedin_large">&nbsp;</span> <span class="st_plusone_large">&nbsp;</span> <span class="st_twitter_large">&nbsp;</span> <span class="st_facebook_large">&nbsp;</span> <span class="st_sharethis_large">&nbsp;</span>&nbsp;</p> <p><noscript></noscript></p> Dave Clarke http://www.blogger.com/profile/06155334749733954739 dc@nrg-networks.com 3 917 2016-07-28T16:56:120Z 2016-07-28T16:56:120Z How To Choose The Right Business Networking Group <p>Given the huge choice you may have found it difficult to find the right group for your business networking.</p> <p>&nbsp;</p> <p>In this short video Martin Davies of NRG shares the key questions to ask yourself.</p> <p>&nbsp;</p> <p><iframe src="https://player.vimeo.com/video/133383082" width="500" height="281" frameborder="0"></iframe></p> <p>&nbsp;</p> <p>Let me know if it helps.</p> <p>&nbsp;</p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave">Dave Clarke</a></p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave"><img src="http://www.nrg-networks.com/uploaded/1SQ.png" border="0" alt="Dave Clarke" width="80" height="78" /></a></p> <p>&nbsp;</p> <script type="text/javascript">// <![CDATA[ var switchTo5x=true; // ]]></script> <script type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script> <script type="text/javascript">// <![CDATA[ stLight.options({publisher: "9e23847b-f008-420f-b8e2-90d58d7e0c4a"}); // ]]></script> <p><span class="st_linkedin_large">&nbsp;</span> <span class="st_plusone_large">&nbsp;</span> <span class="st_twitter_large">&nbsp;</span> <span class="st_facebook_large">&nbsp;</span> <span class="st_sharethis_large">&nbsp;</span>&nbsp;</p> <p><noscript></noscript></p> Dave Clarke http://www.blogger.com/profile/06155334749733954739 dc@nrg-networks.com 3 916 2016-06-07T17:12:280Z 2016-06-07T17:12:280Z How To Get In Front Of The Right People <p>You may have found it difficult to meet the right people through your business networking to date.</p> <p>&nbsp;</p> <p>In this short video Martin Davies of NRG explains how to get to the people you want to meet.</p> <p>&nbsp;</p> <p><iframe src="https://player.vimeo.com/video/133383083" width="500" height="281" frameborder="0"></iframe></p> <p>&nbsp;</p> <p>Let me know if it helps.</p> <p>&nbsp;</p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave">Dave Clarke</a></p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave"><img src="http://www.nrg-networks.com/uploaded/1SQ.png" border="0" alt="Dave Clarke" width="80" height="78" /></a></p> <p>&nbsp;</p> <script type="text/javascript">// <![CDATA[ var switchTo5x=true; // ]]></script> <script type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script> <script type="text/javascript">// <![CDATA[ stLight.options({publisher: "9e23847b-f008-420f-b8e2-90d58d7e0c4a"}); // ]]></script> <p><span class="st_linkedin_large">&nbsp;</span> <span class="st_plusone_large">&nbsp;</span> <span class="st_twitter_large">&nbsp;</span> <span class="st_facebook_large">&nbsp;</span> <span class="st_sharethis_large">&nbsp;</span>&nbsp;</p> <p><noscript></noscript></p> Dave Clarke http://www.blogger.com/profile/06155334749733954739 dc@nrg-networks.com 3 915 2016-02-26T16:26:010Z 2016-02-26T16:26:010Z The Real Value In Business Networking <p>You may well have been told that networking is an essential business activity, but struggle to see the value in it.</p> <p>&nbsp;</p> <p>In this short video Martin Davies of NRG explains the top three reasons why people find networking so valuable.</p> <p>&nbsp;</p> <p><iframe src="https://player.vimeo.com/video/133382271" width="500" height="281" frameborder="0"></iframe></p> <p>&nbsp;</p> <p>Let me know if it helps.</p> <p>&nbsp;</p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave">Dave Clarke</a></p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave"><img src="http://www.nrg-networks.com/uploaded/1SQ.png" border="0" alt="Dave Clarke" width="80" height="78" /></a></p> <p>&nbsp;</p> <script type="text/javascript">// <![CDATA[ var switchTo5x=true; // ]]></script> <script type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script> <script type="text/javascript">// <![CDATA[ stLight.options({publisher: "9e23847b-f008-420f-b8e2-90d58d7e0c4a"}); // ]]></script> <p><span class="st_linkedin_large">&nbsp;</span> <span class="st_plusone_large">&nbsp;</span> <span class="st_twitter_large">&nbsp;</span> <span class="st_facebook_large">&nbsp;</span> <span class="st_sharethis_large">&nbsp;</span>&nbsp;</p> <p><noscript></noscript></p> Dave Clarke http://www.blogger.com/profile/06155334749733954739 dc@nrg-networks.com 3 914 2015-09-07T10:57:390Z 2015-09-07T10:57:390Z What our Members get out of NRG - Graham Hill <p><span style="font-size: 14px;">Here is what Graham Hill, CEO of Verbatim Call Centre, says about what he gets out of being a member of NRG.</span></p> <p>&nbsp;</p> <p><span style="font-size: 14px;">"We've built our business through NRG with fantastic suppliers, mentors and some great referrals.&nbsp; NRG is a terric all-round group to develop your business" </span></p> <p>&nbsp;</p> <p><iframe src="https://player.vimeo.com/video/133396413" width="500" height="281" frameborder="0"></iframe></p> <p>&nbsp;</p> <p><span style="font-size: 14px;">Click on the above title if you want to watch Graham's short video.</span></p> <p>&nbsp;</p> <p><span style="font-size: 14px;">Martin Davies</span></p> <p><span style="font-size: 14px;">NRG Business Networks</span></p> Dave Clarke http://www.blogger.com/profile/06155334749733954739 dc@nrg-networks.com 3 913 2015-07-22T17:28:440Z 2015-07-22T17:28:440Z What To Do If Your Networking is Not Working <p>One of the biggest challenges you face as a professional or entrepreneur is finding an effective route to market. Many successful professionals and entrepreneurs find Business Networking is an essential part of their go to market strategy. Others are frustrated with the time and money they spend without results.</p> <p>&nbsp;</p> <p>If you have invested time and money networking without a good return don't despair. In this short video my NRG colleague, Martin Davies, explains how to turn things around.</p> <p>&nbsp;</p> <p><iframe src="https://player.vimeo.com/video/133346431" width="500" height="281" frameborder="0"></iframe></p> <p>&nbsp;</p> <p>Let me know if it helps.</p> <p>&nbsp;</p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave">Dave Clarke</a></p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave"><img src="http://www.nrg-networks.com/uploaded/1SQ.png" border="0" alt="Dave Clarke" width="80" height="78" /></a></p> <p>&nbsp;</p> <script type="text/javascript">// <![CDATA[ var switchTo5x=true; // ]]></script> <script type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script> <script type="text/javascript">// <![CDATA[ stLight.options({publisher: "9e23847b-f008-420f-b8e2-90d58d7e0c4a"}); // ]]></script> <p><span class="st_linkedin_large">&nbsp;</span> <span class="st_plusone_large">&nbsp;</span> <span class="st_twitter_large">&nbsp;</span> <span class="st_facebook_large">&nbsp;</span> <span class="st_sharethis_large">&nbsp;</span>&nbsp;</p> <p><noscript></noscript></p> Dave Clarke http://www.blogger.com/profile/06155334749733954739 dc@nrg-networks.com 3 912 2015-01-22T17:40:340Z 2015-01-22T17:40:340Z Ever Tried Networking But Without Success? <p><img src="http://www.nrg-networks.com/uploaded/Business_Networking.png" border="0" alt="Business Networking Mind Map" width="480" height="132" /></p> <p>&nbsp;</p> <p>Have you ever heard someone say, "<em>I tried networking, but it did not work</em>"?</p> <p>&nbsp;</p> <p>You may even have said it yourself!</p> <p>&nbsp;</p> <p>Many people are &nbsp;advised to try networking when they want to find new business and that may be the root of the problem for someone who says it did not work. They try it with that idea in mind and as a result may be sending out all the wrong signals. Along with the advice to try networking they were probably told it is not about finding business directly. It is about relationships, selling through the room etc, etc. They then attend an event and get invited to pitch either to a group or to everyone who asks, "<em>What do you do</em>?".</p> <p>&nbsp;</p> <p>For someone with no experience of networking this is all very confusing and, unintentionally, they probably sound as if they are trying to sell (however softly) and that puts people off. It is not surprising when their reaction is that the whole thing does not work.&nbsp;</p> <p>&nbsp;</p> <p>The best thing is to invite people to think about it differently in the first place. At NRG we believe that you need to build a network to be able to deliver what you do, to support you, and to uncover the business opportunities that suit you. If you start with that premise then the way you go about your networking will subtly change and that change will deliver results.</p> <p>&nbsp;</p> <p>So the next time someone asks for some advice on networking please share these tips with them.</p> <p>&nbsp;</p> <p>1. Networking is about making friends in business. Friends help and support each other.</p> <p>&nbsp;</p> <p>2. The right mindset is 'We thinking' and not 'I thinking'. What can we do together?</p> <p>&nbsp;</p> <p>3. Even if you are networking for business you are not selling to people directly. Your pitch needs to be around how you can help each others contacts with their problems.</p> <p>&nbsp;</p> <p>4. It is also about support. It can be lonely in business and it is great to have likeminded people to share the ups and downs with.</p> <p>&nbsp;</p> <p>5. Your Network is your biggest asset. Take care to nurture the connections you make and the friendships you have made along the way.</p> <p>&nbsp;</p> <p>6. Manage who is in your Network. You only have the capacity for a finite number of relationships. There are those you interact with all of the time. Some you just need to maintain the relationships and some you are getting to know. There will be people you do not want in your Network too.</p> <p>&nbsp;</p> <p>7. Find where to meet the right people. It is really time efficient to regularly attend groups and events with the people in your Network and the ones you are looking to add.</p> <p>&nbsp;</p> <p>8. Have a keep in touch strategy. Once you identify who is in your network then work out how best to regularly keep in touch. You may want to invest in some software to help.</p> <p>&nbsp;</p> <p>9. The real value in your Network comes from building trust. This is your investment in Social Capital.</p> <p>&nbsp;</p> <p>10. Become an Advocate for others. Freely connect other people and ideas and you will attract others who will follow your example and do the same for you and others.</p> <p>&nbsp;</p> <p>Let me know how you get on.</p> <p>&nbsp;</p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave">Dave Clarke</a></p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave"><img src="http://www.nrg-networks.com/uploaded/1SQ.png" border="0" alt="Dave Clarke" width="80" height="78" /></a></p> <p>&nbsp;</p> <script type="text/javascript">// <![CDATA[ var switchTo5x=true; // ]]></script> <script type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script> <script type="text/javascript">// <![CDATA[ stLight.options({publisher: "9e23847b-f008-420f-b8e2-90d58d7e0c4a"}); // ]]></script> <p><span class="st_linkedin_large">&nbsp;</span> <span class="st_plusone_large">&nbsp;</span> <span class="st_twitter_large">&nbsp;</span> <span class="st_facebook_large">&nbsp;</span> <span class="st_sharethis_large">&nbsp;</span>&nbsp;</p> <p><noscript></noscript></p> Dave Clarke http://www.blogger.com/profile/06155334749733954739 dc@nrg-networks.com 3 911 2014-11-25T16:52:370Z 2014-11-25T16:52:370Z Why Your Pitch At Networking Events May Be Wrong <p><img src="http://www.nrg-networks.com/uploaded/Push.png" border="0" alt="Push" width="193" height="77" align="left" />Recently I attended a networking event and listened to about 20 people pitch their business. The common thread was that they all pitched in exactly the same way as they would if we were prospects. The problem with that is that networking events are not full of your prospects. They are full of people like you. How do you feel when people constantly pitch at you?</p> <p>&nbsp;</p> <p>The people I know who get the most out of networking focus on building a trusted network of contacts. A group of friends in business. People who provide support, advice, a sounding board when needed and introductions to other friends when they need the services of someone like you. They know that doesn't happen overnight. You have to really get to know people first which takes time so you need a strategy to keep in touch. Joining a networking group is one way of ensuring you meet people regularly to build that all important trust.</p> <p>&nbsp;</p> <p>I host a couple of NRG Networking Groups and the most frequent comment I get from guests is how refreshing it is to meet a group of people who are genuinely interested in you rather than just pitching at you. This isn't accidental. It's a combination of attracting people who agree with our view of networking and then providing a facilitating environment to accelerate the trust building process by focusing on interactions that will do just that.</p> <p>&nbsp;</p> <p>The next time you're at a networking event why not say to people that the reason you're there is not to find customers, but to find people who are interested in helping each other grow business in mutually supportive ways.</p> <p>&nbsp;</p> <p>Let me know how you get on.</p> <p>&nbsp;</p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave">Dave Clarke</a></p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave"><img src="http://www.nrg-networks.com/uploaded/1SQ.png" border="0" alt="Dave Clarke" width="80" height="78" /></a></p> <p>&nbsp;</p> <hr /> <p>&nbsp;</p> <p><sub>If you would like to understand more about how to invest your networking time and get a better return visit <a href="https://www.nrg-networks.com/blogs.php?show_year=0&amp;show_month=0&amp;page=0&amp;cat=&amp;blog=831" target="_blank">the 8 blog series on How To Win More Business Through Networking</a></sub></p> <script type="text/javascript">// <![CDATA[ var switchTo5x=true; // ]]></script> <script type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script> <script type="text/javascript">// <![CDATA[ stLight.options({publisher: "9e23847b-f008-420f-b8e2-90d58d7e0c4a"}); // ]]></script> <p><span class="st_linkedin_large">&nbsp;</span> <span class="st_plusone_large">&nbsp;</span> <span class="st_twitter_large">&nbsp;</span> <span class="st_facebook_large">&nbsp;</span> <span class="st_sharethis_large">&nbsp;</span>&nbsp;</p> <p><noscript></noscript></p> Dave Clarke http://www.blogger.com/profile/06155334749733954739 dc@nrg-networks.com 3 906 2014-09-29T17:19:170Z 2014-09-29T17:19:170Z Flipping the marketing funnel <p>Last week I attended a Google for Work event, 'Reimagining fast growth'. Google were presenting research commissioned from Deloitte on how the cloud enables rapid growth in SMBs (small and medium sized businesses). Not surprisingly the research found that the fastest growing small businesses make extensive use of cloud technologies. You can find the research report at <a href="http://services.google.com/fh/files/emails/smallbusiness-bigtechnology.pdf" target="_blank" title="Small business, big technology. How the cloud enables rapid growth in SMBs">this link</a>.</p> <p>&nbsp;</p> <p>In addition to Google and Deloitte were speakers with real life experience of starting and growing businesses. Their stories brought the ideas to life.</p> <p>&nbsp;</p> <p><img src="http://www.nrg-networks.com/uploaded/funnel.png" border="0" alt="funnel" width="129" height="191" align="left" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>I really liked the way that Peter Briffett, COO of Yplan, spoke about flipping the marketing funnel. In the past people looked at marketing as a funnel with lots of prospects in at the top with the aim of customers dropping out at the bottom. He said now you have to focus on each customer and deliver something good they are compelled to share.<img src="http://www.nrg-networks.com/uploaded/funnel flipped.png" border="0" alt="flipped funnel" width="129" height="191" align="right" /></p> <p>&nbsp;</p> <p>As Peter said, "There is nothing more meaningful than friends talking to friends".</p> <p>&nbsp;</p> <p>It's worth remembering that because it's at the heart of effective business networking.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave">Dave Clarke</a></p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave"><img src="http://www.nrg-networks.com/uploaded/1SQ.png" border="0" alt="Dave Clarke" width="80" height="78" /></a></p> <p>&nbsp;</p> <hr /> <p>&nbsp;</p> <p><sub>If you would like to understand more about how to invest your networking time and get a better return visit <a href="https://www.nrg-networks.com/blogs.php?show_year=0&amp;show_month=0&amp;page=0&amp;cat=&amp;blog=831" target="_blank">the 8 blog series on How To Win More Business Through Networking</a></sub></p> <script type="text/javascript">// <![CDATA[ var switchTo5x=true; // ]]></script> <script type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script> <script type="text/javascript">// <![CDATA[ stLight.options({publisher: "9e23847b-f008-420f-b8e2-90d58d7e0c4a"}); // ]]></script> <p><span class="st_linkedin_large">&nbsp;</span> <span class="st_plusone_large">&nbsp;</span> <span class="st_twitter_large">&nbsp;</span> <span class="st_facebook_large">&nbsp;</span> <span class="st_sharethis_large">&nbsp;</span>&nbsp;</p> <p><noscript></noscript></p> Dave Clarke http://www.blogger.com/profile/06155334749733954739 dc@nrg-networks.com 3 892 2014-07-02T16:04:180Z 2014-07-02T16:04:180Z Marketing Through Communities <p>In this guest blog <a href="http://www.nigeltemple.com/" target="_blank">Nigel Temple</a> shares his expertise on marketing through communities.&nbsp;</p> <p>&nbsp;</p> <hr /> <p><strong>Marketing Through Communities&nbsp;</strong></p> <p><strong><img src="http://www.nrg-networks.com/uploaded/Marketing through communities - by Nigel Temple.png" border="0" alt="Marketing through communities - Nigel temple" width="480" height="270" /></strong></p> <p>Established communities can provide you with numerous networking opportunities &ndash; if you take the right approach.</p> <p>&nbsp;</p> <p><strong>What are your objectives?</strong></p> <p>Begin by thinking about your marketing objectives. For example, is brand awareness important to you? If it is, then you may wish to consider sponsoring community events or a community website (or part thereof). This can be remarkably inexpensive.</p> <p>&nbsp;</p> <p>Alternatively, are you trying to find customers &lsquo;within the room&rsquo; or introducers (i.e. bank managers and accountants, in the case of an IFA). If so, then you will have to &lsquo;show up&rsquo; on a regular basis.</p> <p>&nbsp;</p> <p>Think about your target market segments. The communities you decide to join should either include members of these segments or people who can reach and influence them. Your choices will be guided by your business model and whether you are trying to reach business people or consumers.</p> <p>&nbsp;</p> <p><strong>Choose the right communities</strong></p> <p>Communities come in many different forms. Online examples include LinkedIn and Facebook. Locally, there are business groups such as The FSB (Federation of Small Businesses) and Chambers of Commerce. There are professional and industry groups and networking organisations such as NRG Business Networks. In addition, there are lobbying, special interest groups and local groups within towns and cities.</p> <p>&nbsp;</p> <p>By the way, direct selling within communities is always seen as a bad thing. The best approach is to take your time and build relationships. Remember that community members will talk about you &ndash; so it is important to act with integrity at all times.</p> <p>&nbsp;</p> <p><strong>Social skills</strong></p> <p>Be helpful and don&rsquo;t worry if your acts of kindness don&rsquo;t appear to generate direct results (as you can&rsquo;t hear the positive word of mouth which you are generating).</p> <p>&nbsp;</p> <p><strong>Position yourself as an expert</strong></p> <p>Once you are established within a community, look for opportunities to demonstrate your expertise. Depending on the nature of the community, these might include giving talks, writing articles and blogs and providing professional advice. Your objective is to become known as the go-to person within your field and to become a thought leader.</p> <p>&nbsp;</p> <p><strong>Multiple touch points</strong></p> <p>Once you have connected with someone within one community, connect with them elsewhere, in order to create multiple touch points. For example, look them up on LinkedIn and put in a connection request.</p> <p>&nbsp;</p> <p><strong>Networking professionals</strong></p> <p>Find the &lsquo;professional networkers&rsquo; who can introduce you to relevant contacts. This type of person always shows up, typically has a huge number of contacts and wants to help. Phone them and / or offer to meet.</p> <p>&nbsp;</p> <p><strong>Create your own network?</strong></p> <p><img src="http://www.nrg-networks.com/uploaded/Nigel Temple blue shirt hands.jpg" border="0" alt="Nigel Temple" width="160" height="120" align="left" />Finally, it may be worthwhile for you to create your own network. I have done this and it is called The Marketing Compass, a community of business owners who want to learn about marketing. We have our own social media website www.marketingcompass.co.uk where members ask marketing questions. This approach is not for the faint hearted! However, it will help you to stand out from the crowd.</p> <p>&nbsp;</p> <p><strong>Nigel Temple</strong></p> <p>&nbsp;</p> <p><span style="font-family: arial;">Nigel is a long time supporter of NRG and is a marketing consultant, speaker and author. He is the Founder of&nbsp;</span><a href="http://www.marketingcompass.co.uk/" target="_blank">The Marketing Compass</a><span style="font-family: arial;">, which provides impartial marketing advice and direction to thousands of business owners.</span></p> Dave Clarke http://www.blogger.com/profile/06155334749733954739 dc@nrg-networks.com 3 886 2014-06-03T09:53:590Z 2014-06-03T09:53:590Z How Word of Mouth Really Spreads <p>Less than 3 weeks ago my daughter, Emily, started a <a href="http://j.mp/saveMYI" target="_blank">petition on Change.Org to free Meriam Ibrahim</a> who has been imprisoned in Sudan after being sentenced to flogging and death unless she recants her Christian faith*. She was 8 months pregnant when she was arrested and has now given birth to a baby girl who is with her in prison along with her two-year-old son.</p> <p>&nbsp;</p> <p>Today that petition has more than 750,000 signatures and Emily has been interviewed on local and national radio, written about in the press and mentioned on TV in this country and others including on the other side of the world in Australia.</p> <p>&nbsp;</p> <p>Once she had set up the petition she sent messages to politicians, celebrities, journalists and business leaders, but none of them replied (until the petition was much bigger!) so that wasn't the way this spread.</p> <p>&nbsp;</p> <p>How, then, did she get so many people to sign?</p> <p>&nbsp;</p> <p>Read on below the picture.</p> <p><a href="http://j.mp/saveMYI" target="_blank"><img src="http://www.nrg-networks.com/uploaded/SaveMeriam.jpg" border="0" alt="#SaveMeriam" width="480" height="332" /></a></p> <p>She shared the petition with friends and family and asked them to share and support it. Unlike the 'names' her friends and family shared it and supported it and they asked their friends and family to do the same. Guess what? They did too and after 24 hours more than 5,000 had signed. After 2 days it was over 75,000 and that increased to 225,000 on day 6. You get the picture.</p> <p>&nbsp;</p> <p>She didn't stop there though. She re-shared it with new information and ideas and again asked people to do the same. Some people will have missed it first time and some may have felt more aligned with one particular message or other.</p> <p>&nbsp;</p> <p>It's a great example of how Word of Mouth really spreads. It's not about celebrity endorsement or people with a huge Twitter following, it's about engaging the people who know you best and then them doing the same.</p> <p>&nbsp;</p> <p>This graphic from the Change.Org website illustrates it well:</p> <p>&nbsp;</p> <p><a href="http://j.mp/saveMYI" target="_blank"><img src="http://www.nrg-networks.com/uploaded/Multiply your impact.PNG" border="0" alt="Multiply Your Impact from Change.Org" width="480" height="412" /></a></p> <p>&nbsp;</p> <p>The lesson for networking is to create something compelling in your business and to engage with the people who know you best by sharing stories that demonstrate the difference you are making and can make to others like them. You need to do this consistently with the people who know you best and ask them to share that with the people they know well.</p> <p>&nbsp;</p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave">Dave Clarke</a></p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave"><img src="http://www.nrg-networks.com/uploaded/1SQ.png" border="0" alt="Dave Clarke" width="80" height="78" /></a></p> <p>&nbsp;</p> <p>* Meriam is the daughter of a Christian woman and Muslim man. She was raised Christian after her father left. Sudanese law mandates that children born to Muslim fathers are considered Muslim so she was charged with adultery on the grounds that her marriage to a Christian man from South Sudan is considered void under Shari&rsquo;a law, for which the penalty is flogging. She&rsquo;s also charged with apostasy, or abandonment of religion, for which the penalty is death.</p> <p>&nbsp;</p> <p>In the last few days there have been conflicting reports about Meriam being released from the Sudanese Government and her representatives so keep the pressure on and please keep signing and sharing the petition at <a href="http://j.mp/saveMYI" target="_blank">http://j.mp/saveMYI</a></p> <p>&nbsp;</p> <p>&nbsp;</p> <hr /> <p>&nbsp;</p> <p><sub>If you would like to understand more about how to invest your networking time and get a better return visit <a href="https://www.nrg-networks.com/blogs.php?show_year=0&amp;show_month=0&amp;page=0&amp;cat=&amp;blog=831" target="_blank">the 8 blog series on How To Win More Business Through Networking</a></sub></p> <script type="text/javascript">// <![CDATA[ var switchTo5x=true; // ]]></script> <script type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script> <script type="text/javascript">// <![CDATA[ stLight.options({publisher: "9e23847b-f008-420f-b8e2-90d58d7e0c4a"}); // ]]></script> <p><span class="st_linkedin_large">&nbsp;</span> <span class="st_plusone_large">&nbsp;</span> <span class="st_twitter_large">&nbsp;</span> <span class="st_facebook_large">&nbsp;</span> <span class="st_sharethis_large">&nbsp;</span>&nbsp;</p> <p><noscript></noscript></p> Dave Clarke http://www.blogger.com/profile/06155334749733954739 dc@nrg-networks.com 3 876 2014-03-04T17:13:190Z 2014-03-04T17:13:190Z Get A Better Return On Your Networking <p><img src="http://www.nrg-networks.com/uploaded/RoR.png" border="0" alt="Return" width="150" height="149" align="left" />Would you like your networking to produce a reliable and predictable return for you efforts?&nbsp;</p> <p>&nbsp;</p> <p>I meet many business owners and professionals who go out networking to get more business by recommendation or referral. When I ask if they would like more they generally say yes. If I ask them how they go about systematically generating more business the question gets more difficult to answer.</p> <p>&nbsp;</p> <p>If you want a return you have to invest first. Networking has costs associated, but the biggest investment you make is time. The biggest problem for a lot of people is that they are spending time rather than investing time. If you attend a lot of networking events, but don't follow up and build relationships you are getting to know very little about lots of people. That isn't investing time.</p> <p>&nbsp;</p> <p>In NRG Business Networks I receive referrals from people that I meet regularly and have built relationships with. In addition to that I also have a number of referral partnerships where we regularly meet to swap referrals with each other. This didn't happen accidentally, it was a result of investing my time and doing the right things with the right people. It's an approach I have used in all of my past and current businesses. I had a clear idea of my target market and worked out who else operated in that market. I then set about investing time and attention in developing relationships with those people through relevant networking groups, one to one interactions and giving help and support. Over time we recommended each other more often and now do this in a structured way.&nbsp;</p> <p>&nbsp;</p> <p>If you would like to understand more about how to invest your networking time and get a better return visit <a href="https://www.nrg-networks.com/blogs.php?show_year=0&amp;show_month=0&amp;page=0&amp;cat=&amp;blog=831" target="_blank">this link to my 8 blog series on How To Win More Business Through Networking</a></p> <p>&nbsp;</p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave">Dave Clarke</a></p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave"><img src="http://www.nrg-networks.com/uploaded/1SQ.png" border="0" alt="Dave Clarke" width="80" height="78" /></a></p> <script type="text/javascript">// <![CDATA[ var switchTo5x=true; // ]]></script> <script type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script> <script type="text/javascript">// <![CDATA[ stLight.options({publisher: "9e23847b-f008-420f-b8e2-90d58d7e0c4a"}); // ]]></script> <p><span class="st_linkedin_large">&nbsp;</span> <span class="st_plusone_large">&nbsp;</span> <span class="st_twitter_large">&nbsp;</span> <span class="st_facebook_large">&nbsp;</span> <span class="st_sharethis_large">&nbsp;</span>&nbsp;</p> <p><noscript></noscript></p> Dave Clarke http://www.blogger.com/profile/06155334749733954739 dc@nrg-networks.com 3 866 2014-01-31T15:51:230Z 2014-01-31T15:51:230Z Are You Asking Yourself The Right Question? <p><img src="http://www.nrg-networks.com/uploaded/Question Mark.png" border="0" alt="Question Mark" width="160" height="160" align="left" />When considering a networking group people often ask themselves, "<em>Is the group right for me?" and "Will the group work for me ?</em>"</p> <p>&nbsp;</p> <p>My experience is that if a group is well led and made up of the right people then you will be effective if you do the right things and don't wait for things to happen. You need to have the wherewithal to do what is necessary to make the others in the group like, trust, and rate you enough to look out for opportunities to refer and help you.*</p> <p>&nbsp;</p> <p>So you need to flip the question around and ask yourself,</p> <p>&nbsp;</p> <p><em><strong>"Am I right for the group and will I commit to do what is necessary to make it work?"</strong></em></p> <p>&nbsp;</p> <p>Good Networking!</p> <p>&nbsp;</p> <p><sub>*For more on what you need to do to make your networking effective read <a href="https://www.nrg-networks.com/blogs.php?show_year=0&amp;show_month=0&amp;page=0&amp;cat=&amp;blog=831" target="_blank">How To Win More Business Through Networking</a>.</sub></p> <p>&nbsp;</p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave">Dave Clarke</a></p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave"><img src="http://www.nrg-networks.com/uploaded/1SQ.png" border="0" alt="Dave Clarke" width="80" height="78" /></a></p> <script type="text/javascript">// <![CDATA[ var switchTo5x=true; // ]]></script> <script type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script> <script type="text/javascript">// <![CDATA[ stLight.options({publisher: "9e23847b-f008-420f-b8e2-90d58d7e0c4a"}); // ]]></script> <p><span class="st_linkedin_large">&nbsp;</span> <span class="st_plusone_large">&nbsp;</span> <span class="st_twitter_large">&nbsp;</span> <span class="st_facebook_large">&nbsp;</span> <span class="st_sharethis_large">&nbsp;</span>&nbsp;</p> <p><noscript></noscript></p> Dave Clarke http://www.blogger.com/profile/06155334749733954739 dc@nrg-networks.com 3 865 2013-12-03T13:38:590Z 2013-12-03T13:38:590Z Do people you know confuse networking & selling? <p><img src="http://www.nrg-networks.com/uploaded/Stop.png" border="0" alt="stop" width="180" height="180" align="left" />Do you ever meet people at networking events who are only interested in what they do and if you may be interested in buying from them? I know I do, but many of them just haven&rsquo;t learned that networking and selling are different activities. Others will have been told that networking events are just sales opportunities.</p> <p>&nbsp;</p> <p>For many people in business the idea of selling is scary or frightening. Some view the very idea of being thought of as a salesperson as something that is tacky or beneath them. These are real problems for many business owners because if you don't sell you don't have a business. This can lead people to approach networking in entirely the wrong way and act as if it as a quick solution to their selling woes. Instead of taking the time to build a network they treat everyone they meet as a potential prospect and&nbsp;<span style="font-family: arial;">put them off immediately. They may well end up believing networking doesn't work and outsource their selling (potentially wasting even more time and effort).&nbsp;</span></p> <p>&nbsp;</p> <p>You can&rsquo;t blame these people for behaving this way when no one has explained the best approach and they see some very confusing messages about networking. Some organisers of 'networking' events encourage people to see it as selling by advertising their events as your opportunity to network with 'decision makers' or to 'find your next client'. It doesn't help either when every available break at a conference, exhibition or other jamboree is called a networking opportunity.</p> <p>&nbsp;</p> <p>The people who are effective at networking and selling treat them as different activities.</p> <p>&nbsp;</p> <p>Networking is for the longer term and can lead to many more sales opportunities than if you treat everyone as a potential customer. It is an ongoing activity where you build a network of trusted relationships for support, information and business. A network of friends in business who look out for each other and who help each other succeed. Different people or groups of people will fulfil different functions in your network and you will do the same for them. The people who give you the best ideas or market intelligence may not be the ones who refer you to your target market. The ones who refer you are extremely valuable for your sales process and will have trusted relationships with your target market. They are likely to be providers to or clients of your target market.</p> <p>&nbsp;</p> <p>Selling is interacting directly with your target market in order to sell them your services. Not to be confused with networking, but essential to the success of your business. Some of your prospecting is actually part of your sales process and not networking at all. Selling is the bit that happens after you have identified a prospect directly or have been introduced or referred by someone in your network. If someone in your network declares an interest in buying your stuff then that's an unexpected bonus.</p> <p>&nbsp;</p> <p>Don&rsquo;t be surprised that if you approach networking as a kind of 'soft' selling you will most likely be adding to your business development problems rather than solving them.</p> <p>&nbsp;</p> <p>Until next time ...</p> <p>&nbsp;</p> <p>Good Networking!</p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave">Dave Clarke</a></p> <p><a href="http://www.nrg-networks.com/index.php?alias=dave"><img src="http://www.nrg-networks.com/uploaded/1SQ.png" border="0" alt="Dave Clarke" width="80" height="78" /></a></p> <script type="text/javascript">// <![CDATA[ var switchTo5x=true; // ]]></script> <script type="text/javascript" src="http://w.sharethis.com/button/buttons.js"></script> <script type="text/javascript">// <![CDATA[ stLight.options({publisher: "9e23847b-f008-420f-b8e2-90d58d7e0c4a"}); // ]]></script> <p><span class="st_linkedin_large">&nbsp;</span> <span class="st_plusone_large">&nbsp;</span> <span class="st_twitter_large">&nbsp;</span> <span class="st_facebook_large">&nbsp;</span> <span class="st_sharethis_large">&nbsp;</span>&nbsp;</p> <p><noscript></noscript></p> Dave Clarke http://www.blogger.com/profile/06155334749733954739 dc@nrg-networks.com 3